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Home Corporate Social Responsibility

‘H for Handwashing’ initiative to accelerate handwashing behaviour change amongst children

India CSR by India CSR
in Corporate Social Responsibility, Prime
Reading Time: 3 mins read
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On the occasion of the Global Handwashing Week (15th – 21st October 2020) Delhi government collaborates with Hindustan Unilever’s Lifebuoy brand and People to People Health Foundation to Promote “H for Handwashing”.

Deputy Chief Minister and Education Minister Manish Sisodia inaugurated a “movement to accelerate handwashing behaviour change for children and launched an interactive playbook and posters to promote teaching H for Handwashing amongst kindergarten. 

The movement aims to remind people one of the biggest inculcated habits of handwashing and its importance learned during the pandemic. To stay safe and secure, the habit of handwashing can’t be ignored even if cases drop, lockdowns ease -it is that one habit all of us -children, grownups, and even the elderly need to remember. 

It is believed that children as young as between 3-5 years can be taught hygiene behaviors-transferring the onus from the primary caregiver to themselves. Children have been learning the letters of the alphabet for hundreds of years through simple associations with everyday references such as “A for Apple”, “B for Ball”, “C for Cat”. Starting this day, the movement aims to advocate greater emphasis on hand hygiene education where no o longer will the letter H stand for Horse, Hat, or even Home, H must stand for Handwashing. 

“The importance of handwashing with soap has been thrust into the global spotlight amid the ongoing Covid-19 pandemic. Today more than ever, we need to ensure that handwashing with soap remains prioritized and practiced by everyone, everywhere. We have been champions of hygiene for over 100 years and will continue teaching as many people as possible the simple, cost-effective act of handwashing with soap. We strongly believe that a change that starts with the young is heard by everyone. Thus, we strongly recommend changing the way the alphabet is taught in textbooks/digitally and general educational material published. The need of the hour is to forever change H is for Hat to H is for Handwashing” said Srirup Mitra, Vice President, Skin Cleansing, Hindustan Unilever

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https://indiacsrnetwork.com/awards2021/

“People to People Health Foundation works with the mission of Transforming lives for improved health and wellbeing through locally driven solutions. COVID-19 has reinforced the importance of handwashing and we are excited to promote H for Handwashing through our programs. And we start from Delhi!” said Dr. Laxmikant Palo, CEO of People to People Health Foundation

The interactive teaching materials will be disseminated across 400 schools reaching more than 4000 children. It will also be placed in more than 10,000 plus Anganwadi centres across Delhi.

The inaugural event also witnessed the launch of an innovative foot operated handwashing stations which would be placed across Mohalla clinics, schools, marketplaces, RWA, hospitals, etc. This has been launched with the intent to promote an enabling environment for the promotion and implementation of Handwashing as one of the strongest strategies against COVID 19. 

Tags: CSR of Hindustan Unilever Limited

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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