Gurugram – To solve problems of hunger, malnutrition and food wastage, Gurugram-based quick service restaurant (QSR) – Koolchas has launched a scheme of ‘suspended meals’ to provide free food and drink to the needy in the city.
Under this scheme, Koolchas is offering 21 free meals daily at each of its outlets in Gurugram. The meals will be prepared afresh based on a menu specially curated for this cause. The scheme is being through company’s own sources and also through voluntary donations by the customers.
Incorporated in 2018, the brand aims to serve fresh and tasteful dishes with Kulche (a kind of bread), along with homemade and fresh vegetables to ensure that the food is hygienic.
However, the scheme is only applicable for the needy.
Suspended meal is based on an Italian concept – ‘caffe sospeso’ or pending coffee where the payment is made in advance, as an anonymous act of charity.
Co-founder Gaurav Bahl said that the company has replicated the model to not only provide food to the needy but also solve the problem of food wastage. The idea is also to provide nutrition rich food and reduce health hazards, Bahl said.
“We have many customers who are supporting this initiative and I feel extremely grateful with the good response we have received,” Bahl added. People are encouraged to donate at least INR 1 as a goodwill gesture. He called for more donations to help sustain the scheme.
📢 Partner with India CSR
Are you looking to publish high-quality blogs or insert relevant backlinks on a leading CSR and sustainability platform? India CSR welcomes business and corporate partnership proposals for guest posting, sponsored content, and contextual link insertions in existing or new articles. Reach our highly engaged audience of business leaders, CSR professionals, NGOs, and policy influencers.
📩 Contact us at: biz@indiacsr.in
🌐 Visit: www.indiacsr.in
Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.
