New Delhi: With the view to protect the monuments, the government has asked the corporate houses and public sector companies to adopt buildings with world heritage tag in the country and maintain them under their Corporate Social Responsibility (CSR) programmes, state tourism minister with independent charge, Prahlad Singh Patel said.
Under ‘Adopt the Heritage’ programme, jointly initiated by the ministry of tourism and ministry of culture, private and public sector companies and individuals are encouraged to adopt heritage sites and other tourist sites for the development of tourist amenities.
There are over 3686 archaeological sites, 36 world heritage sites and 116 ASI ticketed monuments across the nation. Each one of them enhances the beauty of India. According to the government, it is the responsibility of the citizens to adopt and preserve these monuments.
The project began with 93 ASI ticketed monuments and is expanding to other natural and cultural sites across India.
The adoptive companies becomes ‘Monument Mitras’ and provides advanced amenities for the tourist destinations. They also look after the operations and the maintenance of the amenities.
The ‘Monument Mitras’ gets the visibility in the monument premises and Incredible India website.
India is growing stronger every year and World Travel & Tourism Competitive Index (WTTC) lists India at 3rd position in Power and Performance Report 2018.