GiveIndia invites NGOs and Corporates to raise 6 crores together in 6 weeks through Its Annual Flagship Joy of Giving Week Initiative
INDIACSR News Network
MUMBAI: GiveIndia announced the launch of the fifth edition of the India Giving Challenge –India’s largest online fund raising event scheduled from September 3 to October 17, 2013. India Giving Challenge (IGC) is GiveIndia’s annual flagship Joy of Giving Week initiative that aims to bring together profit and non-profit organizations in India to raise funds online, create maximum impact, and get rewarded in turn. During this six week event, NGOs will raise funds for themselves while Corporates will nominate NGOs they wish to support and raise funds for them.
After the success of the India Giving Challenge (IGC) over the last four years, GiveIndia is offering huge incentives to participating NGOs and companies by matching grants upto Rs 1 crore as prizes for the top performing NGOs for several categories such as the amount of funds raised and the number of unique contributors. Prizes will be given on a daily, weekly, and overall basis.
GiveIndia will publish leader boards on a daily basis to track fundraising progress made by participating Corporates and NGOs and encourage healthy competition between them. In the last four years, the challenge has collectively raised over Rs. 10 crores through participation from 46 corporate organizations and 200+ NGOs. IGC started by raising Rs. 91 lacs in its year of inception and has grown to raising Rs. 4.1 crores in 2012. Some of the NGOs participating this year for the India Giving Challenge are Parivaar, Teach for India, Rural Healthcare Foundation, and Catalysts for Social Action and the Corporates who are going to help raise funds for these NGOs are Allscripts, Genpact, and HDFC Life among others.
Mr. Dhaval Udani, CEO of GiveIndia said, “The India Giving Challenge is the biggest online fundraising event in India. In terms of number of donors involved, it is larger than even the Mumbai Marathon. We have raised over 10 crores in the past 4 editions of the Challenge. Corporates and NGOs raise funds online by reaching out to their employees, customers, vendors, partners and supporters who in turn will reach out to their friends and families thus creating a community approach to fundraising. Through this manner we aim to build fundraising capacity of NGOs in practice and help create a fun way for companies to not only engage employees but do it for a good cause.”
GiveIndia has also conducted no-fee workshops across major metros for NGOs to learn how they can make the best of the India Giving Challenge. The workshops offered details about the event and provided interesting fundraising tips and ideas that can be used to raise funds.
GiveIndia is a not-for-profit organization that is dedicated to helping people support a cause of their choice from approximately 150 NGOs. It’s a “philanthropy exchange” that does a thorough due diligence on NGOs of a wide range of causes (viz. children, education, environment, health, human rights, employment, disability, elderly, women, and youth) and lists them on www.GiveIndia.org for the public to choose and donate to. Founded by Venkat Krishnan N in 2000, GiveIndia was launched with a mission to create a culture of giving in India. It has three primary fundraising models – Payroll Giving Program, Online and Retail giving and HNI Giving.
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