• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
Wednesday, June 17, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Sustainability

Geocycle to implement the innovative ‘bubble curtain’ technology for the first time in India to stop plastic from entering the Yamuna River

A bubble curtain is a Non-invasive solution to stop plastic from entering the oceans and help make Agra plastic-free. Geocycle under the aegis of UNEP India in partnership with Agra Municipality and GIZ India with technology from Canadian Pond is working towards this mission

India CSR by India CSR
May 18, 2021
in Sustainability
Reading Time: 3 mins read
India CSR
Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

MUMBAI: Recognizing the need to address the challenge of marine plastic pollution, Geocycle the global waste management arm of LafargeHolcim, the world’s global leader in building solutions is piloting in India a smart and non-invasive technology to remove plastics from canals before they reach the oceans.

LafargeHolcim is the parent company of Ambuja Cements, and ACC Ltd., the two major cement producing companies in India. Geocycle India is the inhouse waste management arm of Ambuja and ACC. It is a leading provider of industrial, agricultural, municipal and plastic waste management services.

Geocycle is implementing the innovative ‘bubble curtain’ technology for the first time in India to stop plastic from entering the river Yamuna. The Geocycle Bubble Barrier has been established on the Mantola Canal of Agra City in Uttar Pradesh, which carries 40% of the storm and wastewater of Agra City.

Geocycle, under the aegis of United Nations Environment Programme (UNEP) India’s “Air Pollution Control Action Plan”, has partnered with Agra Municipal Corporation and GIZ India with Canadian Pond as technology provider, working towards the mission of making Agra plastic-free. Once successful, this technology will be replicated in other countries. Geocycle supports the Swachh Bharat Mission by co-processing significant volumes of municipal solid waste, including non-recyclable plastics across India.

“Geocycle’s approach to river plastic cleaning is distinct from other river clean-up projects which rely on landfilling or incineration. Geocycle’s vast co-processing infrastructure guarantees safe and environmentally friendly final treatment of the collected waste: co-processing in cement kiln recovers energy and recycles material value in waste, leaving no residue,” said Neeraj Akhoury, CEO India, LafargeHolcim and MD & CEO of Ambuja Cements Limited.

“These two technologies – bubble curtain and co-processing combined – offer a good opportunity to fight the challenge of marine litter by tackling the problem at the source,” he added.

India CSR

“UNEP India is happy to collaborate with Geocycle for the pilot project ‘Plastic Free Agra’ for the cleanup of riverine plastic waste by targeting the channels leading to the Yamuna river. The Geocycle Bubble Barrier is an innovative concept based on existing technology which makes smart use of a combination of natural currents and a bubble curtain to channelize plastic waste towards the banks of rivers and canals instead of it flowing directly into the Yamuna river, from where it is collected for safe treatment,” says Atul Bagai, Head India Country Office, UN Environment Programme.

A bubble curtain is a non-invasive solution to stop plastic from entering the oceans. Ships and fish can pass through the air bubbles, but plastics will be stopped. The bubble screen is created by a specially designed air tube which is placed diagonally on the bed of the canal or river. It brings waste to the surface, channels the plastic on to the banks where it can be extracted. The bubble barrier is generated using compressed air passing through tubes that are placed at the bottom of the canal. These tubes are connected with a compressor which is powered by renewable solar energy. Further, aeration in the canal will increase dissolved oxygen levels in the waste water/storm water leading to an overall improvement in the water quality.

The Mantola canal has been selected for this unique project as it carries 40% of Agra city’s wastewater. Moreover, the plastic leakage into the canal is significant. Capturing the plastics floating in this canal will help in preventing the plastic litter of the Yamuna River.

The plastic waste extracted from the canal will be taken to a Municipal Solid Waste treatment and Materials Recovery Facility. The recyclable plastics will be sent to recycling facilities, while the non-recyclable plastics will be taken to Geocycle’s facility for pre-processing followed by co-processing in ACC or Ambuja cement kilns.

11 million tons of plastic enter the oceans every year, making it one of the biggest threats society faces. If this trend continues unabated there will be more plastic than fish in the oceans by 2050. Most of the plastic in the ocean gets there by way of rivers.

#
ADVERTISEMENT
FKCCI
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: Air Pollution Control Action PlanAtul BagaiEnvironmentLafargeHolcimNeeraj AkhouryUN Environment Programme

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR® is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Copyright@India CSR®
Sustainability

Tata Realty Chennai IT Park Certified for Health, Sustainability and ESG Performance

11 hours ago
Sustainability: UltraTech Deploys 45 Electric Heavy-Duty Trucks to Drive Supply Chain Decarbonisation
Sustainability

Sustainability: UltraTech Deploys 45 Electric Heavy-Duty Trucks to Drive Supply Chain Decarbonisation

11 hours ago
Sustainability
Sustainability

Fluence Releases Sustainability Report, Sets First Scope 1 and 2 Emissions Baseline

5 days ago
ESG Reporting - India CSR
Sustainability

India Inc Moves from ESG Compliance to Decision-Useful Sustainability Reporting: CFA Institute

1 week ago
HPCL Achieves 100% EPR Recollection Compliance in FY 2025–26
Sustainability

HPCL Achieves 100% EPR Recollection Compliance in FY 2025–26

1 week ago
Fidelity Cares 180,000 Saplings, 20 Mini Forests and 300 Recharge Wells
Sustainability

Fidelity Cares 180,000 Saplings, 20 Mini Forests and 300 Recharge Wells

1 week ago
Load More
BBA - CSR, Sustainability and ESG, Rungta International Skills University Bhilai
ADVERTISEMENT
FKCCI
ADVERTISEMENT

Interviews

Indu Mehta, Chief Sustainability Officer (CSO) at Bhilwara Energy Limited @IndiaCSR
Interviews

ESG in India Has Moved Beyond Storytelling: Bhilwara Energy’s Indu Mehta on Sustainability as an Operating Discipline

by India CSR
May 30, 2026

Indu Mehta of Bhilwara Energy Limited shares insights on ESG regulations, decarbonisation and sustainability leadership.

Read moreDetails
Sourabh Lohtia, Chief Marketing & Communications Officer, PNB MetLife

Targeted Skilling Can Build Confident Futures for Underprivileged Women: Sourabh Lohtia, PNB MetLife

May 29, 2026
Shashi Shetty: SKF India’s UDAAN Scholarship Helps Rural Girls and Divyaang Students Build Careers

Shashi Shetty: SKF India’s UDAAN Scholarship Helps Rural Girls and Divyaang Students Build Careers

May 28, 2026
R. Pavithra Kumar, CEO, JSW Foundation

Redefining CSR and Driving Sustainable Social Impact: An Interview with R. Pavithra Kumar of JSW Foundation

April 16, 2026
Load More
Ad 1 Ad 2 Ad 3 Ad 4 Ad 5 Ad 6
ADVERTISEMENT

CSR UPDATES

Maharashtra: Standard Chartered CSR Initiatives Benefit 8.3 Lakh Citizens, Says Chief Minister Fadnavis

Two Grassroots Organisations Transforming Lives in Odisha

CSR: Oracle, Swades Foundation Help 900 Rural Women Build Livelihoods in Maharashtra

Rajasthan Students Lead Dettol Hygiene School Podcast to Promote Health Awareness

Maruti Suzuki Employees Play Blind Cricket Matches Under CSR Volunteering

Asian Paints CSR Spending Report FY 2025-26

STEM Learning STEM Learning STEM Learning
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:

Subscribe to Our Newsletter

Don't miss out on the latest updates in corporate social responsibility. Subscribe to our newsletter at indiacsr.in and be part of the positive change.
Please enable JavaScript in your browser to complete this form.
Loading

  • About India CSR
  • Team
  • India CSR Awards 2026
  • India CSR Leadership Summit
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2026 - India CSR | All Rights Reserved

No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2026 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.