• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
  • Login
Sunday, March 15, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Sustainability

Geocycle to implement the innovative ‘bubble curtain’ technology for the first time in India to stop plastic from entering the Yamuna River

A bubble curtain is a Non-invasive solution to stop plastic from entering the oceans and help make Agra plastic-free. Geocycle under the aegis of UNEP India in partnership with Agra Municipality and GIZ India with technology from Canadian Pond is working towards this mission

India CSR by India CSR
May 18, 2021
in Sustainability
Reading Time: 3 mins read
India CSR
Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

MUMBAI: Recognizing the need to address the challenge of marine plastic pollution, Geocycle the global waste management arm of LafargeHolcim, the world’s global leader in building solutions is piloting in India a smart and non-invasive technology to remove plastics from canals before they reach the oceans.

LafargeHolcim is the parent company of Ambuja Cements, and ACC Ltd., the two major cement producing companies in India. Geocycle India is the inhouse waste management arm of Ambuja and ACC. It is a leading provider of industrial, agricultural, municipal and plastic waste management services.

Geocycle is implementing the innovative ‘bubble curtain’ technology for the first time in India to stop plastic from entering the river Yamuna. The Geocycle Bubble Barrier has been established on the Mantola Canal of Agra City in Uttar Pradesh, which carries 40% of the storm and wastewater of Agra City.

Geocycle, under the aegis of United Nations Environment Programme (UNEP) India’s “Air Pollution Control Action Plan”, has partnered with Agra Municipal Corporation and GIZ India with Canadian Pond as technology provider, working towards the mission of making Agra plastic-free. Once successful, this technology will be replicated in other countries. Geocycle supports the Swachh Bharat Mission by co-processing significant volumes of municipal solid waste, including non-recyclable plastics across India.

Book Launch Ceremony
ADVERTISEMENT

“Geocycle’s approach to river plastic cleaning is distinct from other river clean-up projects which rely on landfilling or incineration. Geocycle’s vast co-processing infrastructure guarantees safe and environmentally friendly final treatment of the collected waste: co-processing in cement kiln recovers energy and recycles material value in waste, leaving no residue,” said Neeraj Akhoury, CEO India, LafargeHolcim and MD & CEO of Ambuja Cements Limited.

“These two technologies – bubble curtain and co-processing combined – offer a good opportunity to fight the challenge of marine litter by tackling the problem at the source,” he added.

India CSR

“UNEP India is happy to collaborate with Geocycle for the pilot project ‘Plastic Free Agra’ for the cleanup of riverine plastic waste by targeting the channels leading to the Yamuna river. The Geocycle Bubble Barrier is an innovative concept based on existing technology which makes smart use of a combination of natural currents and a bubble curtain to channelize plastic waste towards the banks of rivers and canals instead of it flowing directly into the Yamuna river, from where it is collected for safe treatment,” says Atul Bagai, Head India Country Office, UN Environment Programme.

A bubble curtain is a non-invasive solution to stop plastic from entering the oceans. Ships and fish can pass through the air bubbles, but plastics will be stopped. The bubble screen is created by a specially designed air tube which is placed diagonally on the bed of the canal or river. It brings waste to the surface, channels the plastic on to the banks where it can be extracted. The bubble barrier is generated using compressed air passing through tubes that are placed at the bottom of the canal. These tubes are connected with a compressor which is powered by renewable solar energy. Further, aeration in the canal will increase dissolved oxygen levels in the waste water/storm water leading to an overall improvement in the water quality.

The Mantola canal has been selected for this unique project as it carries 40% of Agra city’s wastewater. Moreover, the plastic leakage into the canal is significant. Capturing the plastics floating in this canal will help in preventing the plastic litter of the Yamuna River.

The plastic waste extracted from the canal will be taken to a Municipal Solid Waste treatment and Materials Recovery Facility. The recyclable plastics will be sent to recycling facilities, while the non-recyclable plastics will be taken to Geocycle’s facility for pre-processing followed by co-processing in ACC or Ambuja cement kilns.

11 million tons of plastic enter the oceans every year, making it one of the biggest threats society faces. If this trend continues unabated there will be more plastic than fish in the oceans by 2050. Most of the plastic in the ocean gets there by way of rivers.

India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: Air Pollution Control Action PlanAtul BagaiEnvironmentLafargeHolcimNeeraj AkhouryUN Environment Programme

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

DBS Sustainability Report
Sustainability

DBS Bank’s Sustainable Financing Reaches SGD 102 billion in 2025, Up 14% Year-on-Year

2 days ago
Bisleri
Sustainability

Bisleri International, ORF Release Water Governance Report for Viksit Bharat 2047

4 days ago
Acronis Releases 2025 ESG Report Highlighting Progress in Sustainability, Workforce Engagement, and Responsible Technology
Sustainability

Acronis Releases 2025 ESG Report Highlighting Progress in Sustainability, Workforce Engagement, and Responsible Technology

5 days ago
Crore Green Infrastructure Bond. Image: India CSR
ESG

Bank of Baroda Sets ESG Milestone with ₹10,000 Crore Green Infrastructure Bond

1 week ago
Delhi Climate Innovation Week
Sustainability

Delhi Climate Innovation Week Positions India as a Global Hub for Climate Solutions

2 weeks ago
Grundfos Intelligent Experience Centre Helps Industries Optimise Water
Sustainability

Sustainability: Grundfos Intelligent Experience Centre Helps Industries Optimise Water

2 weeks ago
Load More
India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT

LATEST NEWS

हिन्दुस्तान जिंक द्वारा संचालित समाधान परियोजना के तहत् पशुपालन को बढ़ावा देने के लिए काॅफ रैली का आयोजन

Chennai Startup Motherly Is Building What Indian Maternal Care Has Always Lacked

Rungta University and India CSR to Offer Academic Programs in CSR and Sustainability

Amethyst Wellness: Where Luxury Ayurveda Meets Scientific Well-Being in Surat & Ahmedabad

Child Labour Busted in Raipur Urla Industrial Area; Cases Filed Against Factory Operators

CSR: MMI Narayana Hospital Supports Four Schools in Raipur

Economy India Largest Media on Indian Economy and Business
ADVERTISEMENT
Ad 1 Ad 2 Ad 3
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT

TOP NEWS

Grasim Industries CSR Spending Report of Rs 88.42 Cr for FY25

आईआरसीई 2026 में हिंदुस्तान जिंक ने रेल इंफ्रास्ट्रक्चर में जिंक की भूमिका को रेखांकित किया

Reliance Industries Boosts LPG Output at Jamnagar to Support India’s Energy Security

Powergrid Spent Rs 360 Crore on Corporate Social Responsibility (CSR) Initiatives in FY25

Tech Jack: Trusted Laptop Store, Computer Store, and CCTV Dealer in Jaipur

CSR: PNB Housing Finance Plants 1 Lakh Trees in Greater Noida

Load More
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT

Interviews

Kayana Monga, a student at Shiv Nadar School, Noida, Founder - Project Muskan
Interviews

An Interview with Student Changemaker Kayana Monga Working on Rural Mental Health

by India CSR
March 12, 2026

Student-led Project Muskan brings mental health awareness and care to rural children across India.

Read moreDetails
Meha Patel, Vice Chairperson of Zydus Foundation

Interview: Meha Patel on Zydus Foundation’s Vision for Sustainable Social Impact

March 11, 2026
Prachi Kaushik, Founder and Director of Vyomini Social Enterprise

Menstrual Hygiene Awareness Must Go Beyond Pad Distribution: Prachi Kaushik, Vyomini Social Enterprise

March 8, 2026
Prerrit Mansingh, Secretary, Aayom Welfare Society

Scaling Compassion into Structured Social Change: An Interview with Prerrit Mansingh

February 28, 2026
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2025
  • India CSR Leadership Summit
  • India Responsible Education & AI Summit 2026
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.