• India CSR Awards 2025
  • Guest Posts
Saturday, July 5, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

Game Changing CSR

Stereotypical roles hinder progress, as businesses struggle with manpower and nonprofits face survival challenges.

India CSR by India CSR
in Articles
Reading Time: 9 mins read
India CSR News

India CSR News

10
VIEWS
Share Share Share Share

There is strong need for Businesses and nonprofits to reject their stereotypical roles. They must give up their defensive and cosmetic approach to social issues. Business must be willing to exploit their full capabilities to find and implement solutions to social problems, even if they had nothing to do with creating the problem.

By Suresh Kr Pramar

Many state governments are growing increasingly weary with the seemingly lack of adequate interest among business to solve societal problems. A number of heads of states have publically denounced industrial units operating in their respective states for not fulfilling their Corporate Social Responsibility commitments. Many of these disgruntled Chief Ministers have warned industrial units that the state will have to take a very serious view of their failure.

Also Read: CSR Funds: Kuber Ka Khajana?

Unhappiness with Corporate Social Responsibility (CSR) Compliance

As a sequel to the ‘non cooperation’ by business, the Chhattisgarh government recently directed industrial units to submit their CSR proposals to the district administration. Units that were not undertaking CSR schemes were asked to deposit their CSR funds with the district authorities. This decision is evidence of the unhappiness of the state administration with companies.

Challenges in Implementing CSR Programs

With the Ministry of Corporate Affairs making serious efforts to promote CSR, industrial units are increasingly setting aside funds for social investments. Many units are taking up programmes, which they feel, would qualify them to be regarded as responsive business. Unfortunately though money has been set aside, and in many cases spent, benefits have not reached those for whom they are meant.

Barriers to Effective Collaboration: Business and Civil Society

Companies are handicapped by the fact that they do not have the right manpower to draw up and implement CSR schemes which will satisfy the government and the community. Two years ago, the World Business Council for Sustainable Development (WBCSD) at its meeting stressed the need for business and civil society to work hand in hand to solve the problem of poverty and deprivation. The WBCSD said that only a partnership between the two would help fight poverty.

Stereotypical Roles of Businesses and Nonprofits

The two have not been able to work together successfully because they consider themselves to be in opposing teams. The stereotypical roles of businesses and nonprofits suggest that businesses are purely self-serving, pursuing profit in ways that are inherently destructive to human culture, well-being, and the environment. Nonprofits are viewed as altruistic, charged with identifying and solving the world’s problems, and acting as public watchdogs to raise the alarm about harmful business activities.

Overcoming Stereotypes for Game-Changing CSR

Mark Kramer and John Kania in their paper “Game-Changing CSR” say “One of the primary reasons CSR has not yet significantly improved society is that the nonprofit and business sectors are for the most part still stuck in their stereotypical old roles. By ceding responsibility for solving social problems to nonprofits, companies have forsaken their ability to intervene directly in solving the world’s problems.

Utilizing Resources Effectively for Social Impact

“We do not suggest that merely because businesses could solve social problems, they must do so at the expense of their primary calling. Yet many billions of dollars are spent every year on philanthropy and CSR initiatives, and billions more are spent on the defensive advertising, lobbying and PR with which companies attempt to sidestep the social concerns for which they are blamed. These resources, already committed, could be spent far more effectively without detracting from the company’s overall purpose.”

Recognizing the Roles of Business and Civil Society

The WBCSD pointed out that both business and civil society have a significant role to play in eliminating poverty. It has been pointed out that businesses have vast resources, an ability to get things done, and readily measurable results. Nonprofits are struggling for daily survival, work slowly on more complex problems, and do good works in ways that often cannot be measured.

Need for Collaboration and Rejection of Stereotypes

Business may not be intentionally altruistic, but it provides the economic base that enables a self-sufficient livelihood, the creation of wealth, and the practice of philanthropy. On the other hand, nonprofits may be dedicated to social goals, but they pursue contributions with the same intensity that businesses pursue profits. Most nonprofits have far fewer resources, but they are often able to focus media attention on issues that mobilize consumers and governments. Many nonprofits struggle to survive.

Unlocking Full Potential for Social Progress

There is a strong need for businesses and nonprofits to reject their stereotypical roles. They must give up their defensive and cosmetic approach to social issues. Business must be willing to exploit their full capabilities to find and implement solutions to social problems, even if they had nothing to do with creating the problem. Nonprofits, on the other hand, must be willing to share their halo by accepting business as an ally rather than an opponent and welcoming its enormous capacity to solve social problems.

Balancing Profit Generation and Social Responsibility

It is universally agreed that companies are not in business to save the world. Their resources exist to generate profits and reward shareholders. Yet companies have far greater ability to lead social progress than they currently exercise from the narrow and defensive role into which they have retreated. Exploiting their full potential to develop and implement solutions not only offers more powerful benefits to society but enables companies to distinguish themselves and earn a reputation for corporate responsibility that can enhance their brands, motivate their employees, and strengthen their licenses to operate.

Also Read: Suresh Kr Pramar, Promoting CSR in India

According to Mark Kramer and John Kania while setting up Game Changing CSR there are four key principals a company should keep in mind when developing its CSR program.

1. Pick the right issue. To succeed in solving a significant social problem and enhancing its corporate image, a company needs to find the right problem to solve. It should find a single issue that is important, timely, and leverages the company’s core competencies. An issue such as this is more likely to attract media attention, which will help bolster the company’s reputation. Equally important, an issue that captures media attention will make it easier for the company to engage nonprofits and government agencies and create the sort of cross-sector partnerships that are essential to solving the problem.

2. Establish concrete goals and report progress. Business stakeholders long ago grew jaded to the vague pledges companies often make to address social issues. To stand out from the crowd, a company needs to publicly commit to an ambitious and quantifiable goal that goes beyond what is expected, and provide regular reports on its progress using independent external audits or reviews. A company should set ambitious goals, but it must also deliver the results it promised within a reasonable period of time.

3. Deploy the company’s key assets. The truly valuable assets that a company has — its products and services, skilled employees, industry expertise, global infrastructure, and its network of connections, credibility and influence — are rarely tapped for social progress. Yet these company assets are every bit as powerful in solving social problems as they are in creating economic value for the company. Once a company learns to break down internal barriers and integrate its CSR initiatives with its entire value chain, new and more powerful opportunities for solving social problems will arise.

4. Work in cross-sector partnerships. The term “partnership” in CSR or corporate philanthropy is often used loosely to apply to any relationship between a company and a nonprofit organization or government agency. Often these partnerships are no more than large cash contributions accompanied by joint press releases. The most effective solutions to social problems are those that engage nonprofit, business and government agencies in cross-sector partnerships where each sector concentrates on what it does best.

It will be foolhardy to expect that the economic motivations of business will never align perfectly with the altruistic mission of nonprofits however interdependent the nonprofit and business sectors may become. Companies may find many advantages in meeting the needs of the underserved or abating environmental harms, but there will always be social and environmental problems that run contrary to business interests.

Also Read: Democracy needs inclusive economic development to deliver

That is why the role of the nonprofit sector can never be replaced by business. But on those social issues where companies have reason to be involved, whether they are motivated by reputation or profit, substantially greater progress can be made if nonprofits can find effective ways of engaging them in cross-sector partnerships. By embracing a new and positive perspective on business’ involvement, nonprofits can tap into a wealth of resources that have long been beyond their reach. There are four basic principles that a nonprofit should keep in mind when inviting a company to help change the game:

1. Seek business partners, not villains. Many nonprofits have a lot of experience developing lists of companies that may have caused a particular social problem, in order to apply public pressure on those companies to change. By focusing instead on those companies that have the resources to help solve the problem, a nonprofit will come up with a different and greatly expanded list of potential corporate partners.

2. Help companies set affirmative goals. Many companies are looking for ways to demonstrate their corporate responsibility by developing affirmative approaches to solving social problems. But they often lack the ability to fully understand the issues and frame ambitious but realistic goals. Nonprofits often have a deeper understanding of the social problem that enables them to help companies devise more comprehensive strategies and set more ambitious and attainable goals.

3. Ask companies for more than money. It is relatively easy for a nonprofit to target a company for a grant or a donation. It is much more difficult for a nonprofit to understand the full complement of corporate resources that a company can bring to bear on solving a social problem. To understand those capabilities and know how to ask for them requires that nonprofit managers learn a new set of skills. Mastering this new approach will not be easy, but the potential power that can be deployed when business and nonprofits work together dwarfs what money alone can buy.

4. Share the halo with business. Many nonprofits are afraid to align themselves too closely with business partners because it may put their reputations at risk. Nonprofits need to overcome those fears because the benefits that can be accrued from doing so far outweigh the risks. Nonprofits can look smart, creative, and efficient by tapping business capabilities, and companies can enhance their reputations by taking affirmative steps to solve social problems. It is a win-win solution, but only if nonprofits and businesses are willing to share with one another the halo effect that comes with success.

About the author

Suresh Kr Pramar, Trainer, Writer,  CSR Consultant and the Executive Director, Centre for Training & Research in Responsible Business is a veteran journalist presently actively involved in promoting CSR through his publication CRBiz and by conducting workshops and Consultancy on Corporate Social Responsibility Sustainability. He is regular contribution to INDIACSR.

IndiaCSR Whatsapp Channel
Tags: CSR and India DevelopmentCSR ArticleCSR in IndiaSuresh Kumar Pramar

India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Green Buildings
Articles

When Cities Grow Green by Design: Can Manicured Nature Replace the Wild?

1 week ago
22
Sustainability
Articles

Sustainability Is No Longer the Pitch, It’s the Project

2 months ago
39
Corporate Social Responsibility
Articles

Practices That Power CSR Talent and Governance in India

2 months ago
86
water harvesting in rural India
Articles

From Scarcity to Sustainability: How Water Harvesting is Transforming Rural Communities

2 months ago
62
Top Drivers for Sustainability and Responsibility in 2023
Articles

Three Responsibilities Foreign Investors Must Embrace in India: A New Era of Accountability

3 months ago
24
Pavan Kaushik
Articles

A Strong Mind and Unwavering Decisions by Women Changed the Dynamics of Child Mortality and Maternal Mortality Ratio in India

3 months ago
58
Prioritize the Social Sector and Look at More Inclusive Development
Articles

2025 Should Prioritize the Social Sector and Look at More Inclusive Development

3 months ago
101
Digital Transformation
Articles

Harnessing Digital Transformation for Strengthening Internal Marketing and Organizational Synergy 

4 months ago
10
Corporate Social Responsibility (CSR)
Articles

Closing the Learning Divide: How Edufront is Transforming Schools Through CSR Partnerships

4 months ago
624
Load More

Leave a Reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

Motilal Oswal Foundation Launches ₹100 Cr Rural Youth Empowerment in Rajasthan

Alyssa Carson: Aspiring to be on the First Human Mission to Mars – the Red Planet

Alyssa Carson: 10 Interesting Facts Every Girl Must Know

Alyssa Carson: The Blueberry Dreaming of Mars

Top Hacks to Save on Your Comprehensive Car Insurance Premium

TCS Surpassing $30 Billion Revenue & $20 Billion Brand Value, Driven by AI & Client-First Strategy

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

Homeopathic Treatment of Hair Loss and Regrowth

Key Challenges Faced in Securing Business Loans in India and How to Tackle Them

From Complexity to Clarity: Navigating the Path of Salesforce Experience Cloud Implementation

CSR: Jindal Foundation Rolls Out ‘Hospital on Wheels’ to Boost Rural Healthcare in Jharkhand

FedEx Fosters PRIDE and Purpose by Creating Equal Opportunities Across India

Hindustan Zinc Sets New Standard for Workplace Inclusion with Language Guide

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
142

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
218
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
102
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
56
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.