• India CSR Awards 2025
  • Guest Posts
Monday, June 16, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home More

Five Things Nestle Should have done to Combat Crisis

India CSR by India CSR
in More
Reading Time: 3 mins read
Share Share Share Share

On Friday India’s food regulator ordered the withdrawal of Maggi noodles from the market amid growing food safety concerns, dealing a fresh blow to manufacturer Nestle India which is struggling to contain the spiralling crisis that has knocked about 10% off its share price. Nestle bowed to pressure and announced late on Thursday an India-wide recall of the two-minute noodle. The responses of the conservative Swiss company to the crisis, however, have left many management analysts baffled. Here’s a list of five things that Nestle should have done.

nestle logoIndiaCSR News Network

NEW DELHI : Maggi’s entry into the Indian markets in the 1980s and its rapid success as an easy-to-cook snack are often cited as a management case study. Today, the company is battling a credibility crisis rocked by allegations that the much-loved product instant noodle contained seven-times the permissible level of lead.

On Friday, India’s food regulator ordered the withdrawal of Maggi noodles from the market amid growing food safety concerns, dealing a fresh blow to manufacturer Nestle India which is struggling to contain the spiralling crisis that has knocked about 10% off its share price. Nestle bowed to pressure and announced late on Thursday an India-wide recall of the two-minute noodle.

The responses of the conservative Swiss company to the crisis, however, have left many management analysts baffled. Here’s a list of five things that Nestle India should have done, but didn’t.

Protect the Mascot : Every successful corporate story is mostly defined by a single brand that symbolizes its character. Think Apple, think iPhones. Think Nestle India, think Maggi. Protecting the mascot’s reputation and credibility is non-negotiable.

Misstep #1 Nestle allowed its icon (Maggi) to be the target of a controversy that questioned its reputation. From a marketing standpoint guarding against such slip-ups figure high on DON’TS list.

Choose the Right P: Product, pricing, promotion and packaging: the value of each P varies depending on the nature and intensity of the crisis. Product clearly stands out as the most important in most cases.

Misstep #2 You don’t need to be a marketing guru to tell you which P was important for Nestle. It’s the Product (Maggi), which the company should have attached the most value and significance.

Draft a media plan: The language of credibility has a different grammar. Media– mass and social– plays the role of conjunction in this dialect. Grabbing eyeballs 24×7 is important.

Misstep #3 Being conservative is good, but not quite in a crisis involving its most iconic product. Reaching out proactively through media should have been the first boxes to tick in the To Do list. Avoiding media is a strict NO NO.

Dont be in denial: This is the age of class action suits and consumer activism, aided ably by real-time consumer activism. Conditional acceptance of allegations can work wonders in limiting potential damage.

Misstep #4 Nestle continues to remain in denial. Its argument: Maggi is safe. But an offer to recall or withdraw existing stocks from shop shelves immediately after the controversy broke out could have prevented things getting out of hand.

Educate,educate,educate : Each brand has a soul and a distinct character. That’s what distinguishes a cult brand (say a Harley Davidson mobike) from an average brand. Constant education about the brand is a standard operating procedure to keep crisis at bay.

Misstep #5 Nestle’s representatives have been hardly seen either at retail stores or popular vends offering to clear the air. Neither has it come out with any unusual videos or campaigns to educate loyal patrons.

Source: Hindustan Times.

(IndiaCSR is renowned and  No.1 news portal in the domain of CSR, which is live since 2009. www.indiacsr.in  is for you and your organization. Kindly support and promote  it. We welcome reactions to stories, comments on issues that interest you, feedback & comments from your side to make it more purposeful and resourceful. Also please keep sending your valuable feedback at editor@indiacsrnetwork.com. You can find updates at Facebook  IndiaCSR News Network )


India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

India’s Veteran journalist Vinod Dua passes away
More

India’s Veteran journalist Vinod Dua passes away

4 years ago
0
India CSR
More

Republic or Democratic?

4 years ago
0
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

How can we conserve water amidst the Coronavirus crisis?

5 years ago
0
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

Toyota Kirloskar Motor temporarily halts production at its Plant in Bidadi, Karnataka

5 years ago
0
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

Govt. seeks public comments on Corporate Social Responsibility Policy (CSR) Amendment Rules, 2020

5 years ago
0
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

Govt to amend CSR rules under companies law, invites public comments

5 years ago
0
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

MCA sanctions Prosecution in 366 cases given in violation of CSR Provisions

5 years ago
0
More

Schindler India launches an additional employee assistance program

5 years ago
0
More

NMDC Committed to fight COVID 19 for a safe and healthy India

5 years ago
0
Load More
Next Post

Sage's New Book Says Protection of Environment is Constitutional Respon­sibility of Citizens

Coca-Cola Unveils world's First PET Plastic Bottle Made Entirely From Plant Materials

India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

Dalmia Bharat Sugar FY2025 Results: Rs 3,820 Cr Revenue, Rs 387 Cr Profit, 42% YoY Growth

Dalmia Bharat Sugar CSR Spending Report of Rs 7.25 Cr for FY25

CSR: HDFC Life Eases Claim Process for Ahmedabad Tragedy Victims’ Families

CSR: REC Organizes Blood Donation Camp on World Blood Donor Day

CSR: Avaada Foundation Boosts Healthcare in Kathua, J&K with Ambulance Donation

Father’s Day: Dettol Highlights Role of Dads with #DadsCanToo Initiative

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

Dalmia Bharat Sugar FY2025 Results: Rs 3,820 Cr Revenue, Rs 387 Cr Profit, 42% YoY Growth

CSR: TECNO Renews Support for Indian Football Foundation to Empower Youth

Blue Dart, DHL Unveil 2025 Report on AI-Led E-Commerce Shift in India

“Bihar Leads the Rising East” Seminar Highlights State’s Developmental Leap

Sunjay Kapur – Jindal’s Independent Director Passes Away at 53

CSR: India Yamaha Motor Supports School Education in Tamil Nadu

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
0

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
0
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
0
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
0
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.