NEW DELHI: Dabur India Limited joined hands with East Delhi Municipal Corporation to start a Plastic Waste Collection drive in the city.
Under this initiative, Dabur, Indian Pollution Control Association and EDMC will be running a series of programmes to build awareness about Plastic Waste disposal and involve all individuals, societies, schools and offices in segregation and safe disposal of plastic waste.
This initiative will ensure that the collected plastic waste is sent to recyclers and disposal units, instead of ending up in landfills, rivers and oceans.
The programme was unveiled as part of six week long ‘Swacchta Hi Sewa – Plastic Waste Shramdaan Campaign’ as a part of 150th Birth Anniversary of Mahatma Gandhi.
While helping collect and process plastic waste on the one hand, Dabur has also been working towards spreading awareness and involving the community in this drive, company said.