Moving forward on its mission to provide Health & Well-Being for every household, India’s leading Ayurvedic products maker Dabur India Ltd has launched ‘Dabur Immunity Vans’, a special initiative aimed at taking its range of Ayurvedic medicines and products closer to consumer households. These specially designed vans, which is part of Dabur’s direct-to-consumer ‘Immunity at your Doorstep’ initiative, have been deployed across 10 cities in India to give consumers access to immunity-boosting products at their doorsteps.
Through these Vans, Dabur is offering a range of immunity boosting products like Dabur Chyawanprash, Dabur Giloy ki Ghanvati tablets, Dabur Ashagandha capsules and ImuDab syrup, to name a few. These products are highly relevant in today’s times when consumers are seeking to build their immunity to fight illnesses. In addition, consumers can also purchase Dabur’s recently launched Immunity booster range, which includes products like Dabur Amla juice, Dabur Giloy Ras, Dabur Giloy-Neem-Tulsi juice, Dabur Tulsi Drops, Dabur Haldi Drops etc, from these mobile Ayurvedic outlets.
“Consumers have been seeking quality Ayurvedic immunity-boosting products in the wake of the rapid spread of the COVID-19 pandemic. With consumers still wary of stepping out and going to markets to purchase these products, we have decided to bring these effective Ayurvedic remedies to their doorstep with our Immunity Van initiative. Through these Specially designed vans, we are not only giving consumers easy access to Ayurvedic products but also educating them about the benefits of Ayurvedic medicines and products in boosting their immunity and fighting illnesses,” Dabur India Ltd Senior General Manager-Marketing Minoo Phakey said.
In the first phase, Dabur has rolled out 12 Immunity Vans, which have deployed in cities like Lucknow, Kanpur, Varanasi, Indore, Bhopal, Nagpur, Jabalpur, Ludhiana, Bilaspur, Jaipur, Patna and Raipur. These specially designed vans are moving around residential localities and Government Offices, among other places, in these cities.
“Dabur Immunity Van is a unique initiative that combines technology with innovation to minimise crowd gathering. Proper care has been taken to maintain social distancing protocols while giving consumers access to efficacious Ayurvedic products for the daily Health and Wellness needs. Our team of promoters are present in these vans to explain the benefits of the Dabur products and importance of immunity to fight illnesses,” Ms Phakey said.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 136 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio nine Power Brands with distinct brand identities – Dabur Chyawanprash, Dabur Honey, Dabur Lal Tail, Dabur Honitus, Dabur Pudin Hara, Dabur Red Paste, Dabur Amla Hair Oil, Vatika and Réal fruit juice.
