In August 2023, PepsiCo India, in partnership with Alternative Development Initiatives (ADI), initiated the Sustainable Water Resource Development and Management (SWRDM) program in Mathura, Uttar Pradesh, during World Water Week.
Community Rainwater Harvesting Ponds
As part of this initiative, seven rainwater harvesting ponds have been constructed in Mathura, with the potential to recharge 214 million liters of groundwater annually, benefiting seven villages.