The problems that an average Indian farmer faces are multi-fold. At any given point in time, a farmer is facing different issues simultaneously such as natural calamities like droughts and floods, lack of proper irrigation systems and therefore water scarcity, low market prices, mazes of middlemen, low return on investment, debts, no facilities for storage as well as transport, and a lack of technical know-how about crop patterns, soil types as well as the use of chemical pesticides.
The idea of The We are United with Farmers Challengeis to sensitize people for farming and promote awareness on hardship faced by the farmers of the country.
UPL strengthens farmer viability through an engagement across continents, across every stage of the agricultural lifecycle – and across products.
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The We are United with Farmers Challenge, CSR of UPL Limited, CSR and Agriculture, Rishi Pathania