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CSR : NTPC promotes traditional forms of art

India CSR by India CSR
April 19, 2019
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NEW DELHI: Reiterating its commitment to preserve and promote India’s local culture and traditions, the walls of NTPC’s Pakri-Barwadih (Sikri) Coal Mine office has been adorned with conventional forms of art.

The walls, painted with natural colours by the artists, were embellished with Sohari, a prominent tribal art form from the states of Jharkhand and Chhattisgarh. Also decorated with Khovar art, the walls depict and illustrate various socio-religious traditions and exemplify social messages that emphasise on the importance of undertaking skill development, the need to empower women, to name a few.

A group of women belonging to rehabilitated families is currently undergoing the training program at Pakri-Barwadih. Completing paintings within 2-3 days, the locals have shown strong support for this initiative by participating in huge numbers, especially during the harvest season.

NTPC has consistently undertaken CSR initiatives to ensure development of the local communities that reside in and around the project area. It has a dedicated Resettlement & Rehabilitation (R&R) policy that incorporates community development activities.

Further, NTPC’s CSR policies cater across a diverse range including efforts towards basic infrastructure development, education, community health & sanitation, capacity building and gender empowerment.

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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