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Home Corporate Social Responsibility

CSR: Godrej Disha to make underprivileged youth job ready

Godrej Appliances is trying to address the skill gap by providing high-quality vocational training in collaboration with renowned training institutes

India CSR by India CSR
May 18, 2022
in Corporate Social Responsibility
Reading Time: 2 mins read
India CSR
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Godrej & Boyce, the flagship company of the Godrej Group, announced that its business unit Godrej Appliances has opened its 36th Excellence Centre for vocational training in India, second in the city of Faridabad, in association with IITM Murthal in Sonipat.

IITM Murthal is a premier education institute with a distinctive academic profile, working relentlessly towards its commitment to empowering rural youth by training them on job-oriented trades. The excellence centre is part of the ongoing ‘Godrej Disha’ initiative – the vocational training program of the group -that aims at improving lives of India’s underprivileged youth by training them in vocational trades for employment. This is in line with the Government’s National Skill Development Mission. The new centre will conduct training programs for students of B. Tech and Polytechnic as well as unprivileged students and youth of neighbouring society. The duration of the programs ranges between 1 to 3 months and are designed to impart know-how on repairing refrigerator, washing machine, microwave oven and air conditioner.

Mr. Sunil Sharma, Regional Head North Zone – Godrej Appliances inaugurated the new excellence centre in the presence of Mr. Rohit Raj, Branch Head Faridabad – Godrej Appliances along with Smt. Susma Bajaj (Chairperson) IITM, Dr. Rajesh Goyal-(Director Gen) IITM, Mr. Surender Khurana (Admin head) IITM from IITM Murthal. In addition to the content and curriculum for the training, the excellence centre will receive support in terms of tools, equipment, spare parts and products from Godrej Appliances.

As per the India Skill Report 2022, India’s employability has just improved marginally to 46.2 percent from 45.97 percent this year. Through Godrej Disha, Godrej Appliances is trying to address the skill gap by providing high-quality vocational training in collaboration with renowned training institutes that will allow our underprivileged youth to be employable as appliance service technicians.

Commenting on this, Mr. Arnab Bagchi, Sr. Vice President – Service, Godrej Appliances said, “Our industry is undergoing significant changes and companies are investing to provide a smooth customer experience. One of the key resources in this journey is skilled technicians. Excellence Centres will play a pivotal role in bridging the skill gap and provide trained technicians to the industry. As a responsible corporate, we introduced these affiliated programs, in collaboration with trusted partners, focused on imparting quality hands-on training to youth that will make them employable. We are elated to share that we have successfully added over 72,000 skilled youth to the appliance industry. Our Disha initiative strives towards bridging the employability gap, by specifically targeting the underprivileged youth.”

Mr. Ravi Pratap Singh-Training and Placement Officer from IITM Murthal, “Equipping the youth with skills that can help them become employable is a high priority in our country. We are privileged to be associated with a trusted brand like Godrej. Apart from our students, the partnership will immensely benefit the economically weaker and socially disadvantaged youth and empower them through the acquisition of skills relevant to the industry, leading to employment, entrepreneurship or community enterprise.”

Source: India CSR I 18 May 2022
Tags: GodrejGodrej Disha

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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