GURUGRAM: Fujifilm India Private Limited announced their partnership with Parwarish Cares Foundation, an NGO committed towards the welfare of children and women to sensitize children around the prevalent yet ignored issue of child sexual abuse in the society.
Through this association with Parwarish Cares Foundation, Fujifilm seeks to make a difference in lives of the children and parents by imparting awareness around difference between a safe and unsafe touch and the ways children can communicate with their parents about the issue among others.
As part of the awareness drive, the company conducted educational workshops with the students of Pragati Government Primary School, Sec 27 Gurgaon. The company has already reached out to 20 schools and have educated around 3500 children as part of the first phase of the campaign.
Last month, it even conducted workshops at Humana Foundation, John F Kennedy Public School, Faridabad, G.D Goenka School, Noida and many other schools. Fujifilm along with Parwarish Cares foundation has touched 7,000 lives already and the drive will further reach out to several public as well as government schools to educate children about the issue.
Child Sexual Abuse (CSA) is a pressing human rights issue and a public health concern. Despite continuous efforts in this regard, the children are still devoid of the education and consciousness around this issue.
Pertaining to the alarming rate of this abuse, the Govt. has introduced various measures from time to time and put a stop to child abuse altogether. It is important that signs of child abuse are identified sooner, so that steps can be taken to stop the abuse at an earlier stage and limit the harm to the child.
This has been done through a variety of instruments, such as devising legal frameworks to uphold the rights of children, aggressive policy implementation, engagement with the corporate sector, and dialogue with civil society.
Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “Education is one of the most important building blocks of one’s life. A child spends nearly 13-15 years of his/her life in school. Along with providing quality education and creating a happy surrounding, ensuring a safe environment should be one of the top priorities for schools.”
Sushant Kalra, Founder Parwarish said, “The idea is to reach out to each child and train them on how to react in case of a sexual abuse attempt. These sessions are specifically designed to also de-taboo these conversations for children so that they can converse with their parents and teachers – hence the name “Aao Baat Karein.”
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