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CSR : Bajaj Electricals – Empowering Indian Women

India CSR by India CSR
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MUMBAI: The 1st edition of Spirit of Pinkathon Silvassa2Mumbai Run Powered By Farmlite organised by United Sisters Foundation was flagged off by Milind Soman and Collector Kannan Gopinathan from Collector Office, Silvassa on 12th December 2018.

For the first time four women from Mumbai between the age group of 28 years to 68 years will be running 185 kms from Silvassa to Mumbai over three days to spread the message of health & fitness for all women.

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The run starts on 13th December from Silvassa and will end on 15th December at the iconic Mumbai University, Kalina. None of these women are trained athletes or elite runners. They are ordinary women who took up running for fitness. They have earlier participated in the 2nd edition of Spirit of Pinkathon Mumbai2Pune run in 2017.

Commenting on the 1st edition of Spirit of Pinkathon Silvassa2Mumbai Run Powered By Farmlite, Model and Founder of Pinkathon Milind Soman said, “We want to change the mind-set of the society regarding overall fitness. We want to sensitise everyone that fitness is important across age groups and that one needs to take their own health seriously especially women who get bogged down by daily routine of life.

Spirit of Pinkathon Run Powered By Farmlite is a city to city run taken up by Pinkathon ambassadors to spread the message that ‘If I can, anyone can.’ Similar such runs have been organised in the past from Mumbai to Goa, Bangalore to Chennai, Jaipur to Delhi and recently Pondicherry to Chennai by Divya, the first visually impaired girl to run Spirit of Pinkathon.

Milind further added that, “Now we have the fabulous four women from Mumbai running the first edition of Spirit of Pinkathon Silvassa2Mumbai Run Powered By Farmlite. They have trained hard, over the last six months and have gone through several qualifying rounds testing their physical and mental capabilities along with endurance. They are ready to take up the challenge. Half the challenge is already won with so much of preparation underway. I am indeed proud of them as first time such a run is being organised from Silvassa. Parallelly, a group of twenty-six women from Mumbai are running the first edition of Spirit of Pinkathon Pune2Mumbai Run Powered By Farmlite 100 miler run. I will be pacing both the groups for a part of the distance.”

The runners will be ably supported by a team of pacers, crew, doctors and physios. Enough care has been taken to ensure injury free run.  The fabulous four women participants running from Silvassa2Mumbai are:

  1. Suju George – 65 years
  2. Joyce Gomes Nunes – 34 years
  3. Samta Suryawanshi  – 28 years
  4. Daksha Dilip Kanavia – 68 years

Pinkathon is India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for women’s wellness & Breast Cancer. The Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS is scheduled to be held on Sunday, December 16, 28, 2018 at MMRDA Grounds, BKC, Mumbai. Over 10000 women are expected to participate in this 7th edition.

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Tags: FarmliteModel and Founder of Pinkathon Milind SomanSpirit of Pinkathon Run Powered By FarmliteSpirit of Pinkathon Silvassa2Mumbai Run

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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