CSR : Amway India celebrates Children’s Day with Swami Brahmanand Pratisthan

MUMBAI: Amway India, FMCG direct selling company celebrated Children’s Day for the tenth consecutive year with 10 NGO partners across India. The children’s day celebration is a part of Amway’s CSR project Sunrise under which Amway aims to promote the overall well-being of underprivileged children in India by providing them access to education, health and hygiene.

As a part of the celebration, multiple activities were organized which received enthusiastic participation from children. In Navi Mumbai Amway India partnered with Swami Brahmanand Pratisthan and organized a cultural event on the theme of ‘Sanskriti’ to sensitize the differently abled children on rich culture & heritage of India Children enthusiastically participated highlighting the cultures of different states of India through dance performance, regional songs and walking the ramp during the fashion show, which enthralled the audience present for the event.

Tushar Doshi, Deputy Commissioner of Police – Crime, Navi Mumbai Chief Guest for the occasion inspired and motivated the children of Swami Brahmanand. The event concluded with gifts and prizes for all the participants.

Vijay Golani, Vice President, West Amway India, said, “At Amway India, our philosophy is to promote holistic well-being and empower people through multiple initiatives. The project Sunrise launched in the year 2008 has significantly enriched the lives of underprivileged children across India by providing them access to health, education and hygiene. Children’s day is one such day when these children can learn while having fun and we are glad to see such an enthusiastic participation from them. We are happy to make this day a special one for them. We will continue to provide our support for the welfare of underprivileged children.”

Shirish Pujari, Trustee Swami Brahmanand Pratisthan, said, “We are delighted to receive continued support from Amway India for our children over the last ten years. The celebration across the country at such a scale by Amway India has really made the Children’s day special. It is heartening to see our children enjoy the activities and participate with so much enthusiasm.”