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Home Corporate Social Responsibility

Corporate Social Responsibility of Diversey India: From unskilled labourers into fearless Covid Warriors!

India CSR by India CSR
in Corporate Social Responsibility, Prime
Reading Time: 3 mins read
Brand Identity of India CSR Network

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Through onsite and digital modules for training on Covid-19 handling and management, Diversey India turns 80 Garima project trainees

Under the aegis of Garima Corporate Social Responsibility – CSR Project initiated by Diversey India – a leader in hygiene, sanitation and infection prevention products, and supported by Doctors For You (DFY) – a pan-India humanitarian organization; close to 80 hygiene technicians are now supporting Covid-19 casualty ward of Lok Nayak Jai Prakash Narayan Government Hospital (LNJP Hospital) in Delhi as frontline Covid Warriors.

Launched in 2016, Garima – the joint social initiative by Diversey India and DFY was conceptualized for uplifting the bottom-most strata within the hygiene industry – the “janitors” or “housekeepers”, as we call them. Derived from the philosophy of “Prevention is better than cure”- the role of a Hygiene technician is critical when it comes to keeping infections and diseases at bay.

Garima – which means dignity in Hindi, signifies the primary objective of this program – to instill dignity towards the humble profession of cleaning. This School of Hygiene trains the unskilled workers of India with scientific techniques of cleaning and helps them find livelihood with established Facility management companies.

In a span of three years, the initiative has trained close to 25,000 beneficiaries and 15,000 of them have been gainfully employed after the training.

Doctor’s For You, known for its capabilities in Disaster management and emergency response, quickly adapted to Diversey’s post outbreak SOP’s for hygiene maintenance during the onset of nation-wide lockdown and continued their training efforts through web-calls, aligning their trainers in Bihar, Delhi and Tamil Nadu. The infection prevention training modules covered key topics as following:

  • Introduction to Covid-19 and awareness of its prevention, treatment and management
  • Use of Personal Protective Equipment (PPE)
  • Proper Hand hygiene technique
  • Chemical efficacy of Virex-II 256, Oxivir-Five 16, Oxivir-TB wipes, Suma Tab and Avert Plus
  • Cautious handling and disposal of bio-medical waste

Contribution to healthcare and public places

Between March to May this year, 2,269 candidates were trained on infection prevention and placed with various Hospitals, Airports, Centralized kitchen, food outlets, Offices & educational institutes.

“This is a great evidence of the purpose of GARIMA coming to life. We started Garima with the threefold objectives; to improve the hygiene standards in the country, to address the skilled manpower gap for our customers and to bring dignity to the profession by bringing science and expertise. With the uplift from just being a “Janitor”, to a “Hygiene technician” to an “Infection prevention technician”; we have taken another quantum leap. We are pleased to bring a significant change to the lives of people from being unemployed to being on the frontlines of this Covid battle we are going through.” – Himanshu Jain – President, Diversey APAC

“The times are tough and we’re proud to stand with the healthcare industry in India’s fight against Covid-19. For Diversey, hygiene has always been more than business. It’s a responsibility we have taken seriously for our customers and their industries. We have brought best-in-class products like Oxivir and Virex and we’ve optimized them for easy adoption. Whilst the situation has been unnerving, we have been constantly working towards enhancing the level of awareness in hygiene, sanitation and infection prevention in the various sectors we operate. Our janitorial trainees from the Garima initiative getting reskilled to manage the Covid pandemic is a matter of great pride for Diversey India.” – LC Das – Managing Director – Diversey India & Subcontinent

Diversey India Hygiene Pvt Ltd is one of the few global brands in the industry which provides end to end solution for all hygiene needs to any business sector we deal with, this includes healthcare and pharma. Diversey’s purpose is to protect and care for people every day.

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Tags: CSR of Diversey India Hygiene Pvt LtdDiversey India HygieneDiversey India Hygiene Pvt LtdGarima Project of Diversey India

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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