• India CSR Awards 2025
  • Guest Posts
Thursday, July 3, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

Corporate Social Responsibility for Agricultural Development

The development of agriculture in India is pivotal for economic growth, poverty reduction, and food security.

India CSR by India CSR
in Articles
Reading Time: 7 mins read
Worlds Largest CSR_Media_IndiaCSR
1.6k
VIEWS
Share Share Share Share

By Dr N Balasubramani

Development of Agriculture continues to remain critical for India’s economic growth, poverty reduction and ensuring food security of the country, as over 58 per cent of the rural households depend on agriculture as their principal means of livelihood. Green Revolution which brought food sufficiency to the country was due to combination of technologies viz., hybrids and high yielding varieties, fertilizers and improved agronomic practices and public policy. This revolution was made possible through an Organized and Committed Agricultural Extension system that ably supported and supplemented the input intensive production system.

In spite of significant growth in agriculture, Indian Agriculture continues to face serious challenges such as declining soil; water and other natural resources; decreasing size of farm holding; Input use inefficiency; costly and scarce agriculture labour; drudgery in farming operations; growing risks in farming; information, knowledge and skill gaps; poor access to credit and investments; slow diffusion of relevant technologies; competiveness of quality and prices in export & domestic markets; inadequate focus on processing and value addition; Low profitability of agriculture; inadequate rural infrastructure; poor access to resources and services for  Women in agriculture; weak institutional linkages and convergence; Extreme events of Climate change etc. The real challenge remains in diffusion of the technologies generated by the research system to the farmers through an effective extension delivery system to address these challenges.  Thus, extension is strategic to the growth of agriculture and allied sectors and enhancing the farmers’ income.

Public extension services are criticized for poor performance with lack of accountability to clients, lack of relevance and quality of their programs. This is mainly due to various limitations faced by the extension system such as inadequate resources; inadequate competency and skills of Extension worker towards market orientation, value orientation and IT; poor Research, Extension, Farmer and Market linkages; lack of convergence between departments and schemes; inadequate budget; procedural delay in release of funds and lack of transparency; inadequate operational flexibilities; top down approach of schemes and programs; lack of farmer participation in extension planning and implementation etc.

The challenges faced by the public extension system provide a space for pluralistic extension to involve various actors and service providers such as private agri- business companies, NGOs, producers’ organization in dissemination of agricultural technologies with additional manpower, knowledge, skills, expertise and leveraging Corporate Social Responsibility (CSR) funds for overall development of agriculture.

The evolution of relationship between corporates and society has been one of the slow transformation from hardcore business to a philanthropic and from philanthropic to stakeholder participation. However, the data shows that, very meager amount of CSR fund has been spent in the agricultural sector by the companies though there is huge potential for investment in the sector. Agriculture cannot be seen in isolation. CSR may be looked in terms of “Creating Shared Value” wherein, business can help progress of agriculture and agriculture sector can help business to improve and flourish.

Implementation Mechanism of CSR activities

A Special Purpose Vehicle (SPV) for promoting CSR activities in Extension may be initiated from MANAGE.

The CSR fund for extension in agriculture and allied sectors may be channelized through SPV in Consortium approach with the involvement of various partners

Consortium approach may be supported and guided by the Steering Committee operating from MANAGE under the chairmanship of Director General, MANAGE.

Steering Committee may consists of DG, MANAGE, Faculty – MANAGE, Representatives of Donor agencies, Agricultural and allied department officials, Representative of implementing partners and farmer representatives.

Steering Committee will receive the proposals from the implementing agencies across the country, scrutinize the proposal and approve the suitable proposal based on the relevance, importance and technical soundness of the proposal and release the fund accordingly.

Funds from Donor agencies/companies/departments will be received by Consortium headed by MANAGE.

A proper Monitoring system will be put in place at national, state and project level for effective monitoring of implementation of the project including the delivery of input and other services.

The steering committee will be held once in three months for scrutiny and approval of new proposals and review the progress of implementation of the sanctioned projects.

Potential activities required funding support:

Development of competency of field extension functionaries of agriculture and allied sectors (overt 1.25 lakhs) on various emerging areas is huge task and require adequate budget.

Tablet based education tools to the extension functionaries.

Irrespective of any interventions in agriculture, capacity building component has to be inbuilt into the program design and behavioral change has to be brought out among farmers. Hence, Capacity building of farmers through training, demonstration, exposure visits, technical back stopping/ Hand holding is required in a large scale.

Model village can be created by adopting good agricultural practices and used for demonstration and replication of such Model village across the country.

So far, a total of 53, 544 agripreneurs have been trained. Out of which, 23,470 have established their ventures. One of the reasons for less establishment is inadequate financial support and credit from bank. Hence, there is a huge potential for investment for promotion of agri- start up, in-turn they provide need based multiple services to the farmers.

Formation and development of Farmers group/community based organization/cooperatives for cross learning.

Working capital / Revolving fund for CIGs/ farmers groups to undertake activities like collective procurement of farm inputs, group processing, value addition, collective marketing and any other innovative activities.

There is a lot of scope for investment on rural youth for promotion of agri-preneurship for self-employment as well as enhancing their employable skills for creating an opportunity for better employment through skill oriented training programs.

Customized/personalized mobile based integrated agro-advisory services to the farmers.

For every two villages one Farmer Friend supposed to be working for extension under ATMA. Positioning and capacity building of about 3 lakhs Farmer Friends at gross root level is a crucial link in the extension.

Establishment of single point resource center for agriculture and allied sectors at village level similar to Raitha Samparka Kendra (RSK) and all the activities may be routed through RSK. RSK can also be used as training centers for the farmers.

Production of Videos on improved and Innovative agricultural technologies and dissemination of technologies through video to the farmers.

Creating awareness about flagship programs of center and state government to involve local community for better impact of such programs.

Activities such as Custom hiring centers, milk chilling unit, fish fingerling production, etc can be taken up on PPP mode with the help of agripreneurs and rural youth to provide production support services to the farmers.

MANAGE is implementing a one-year diploma course titled ‘Diploma in Agricultural Extension Services for Input Dealers (DAESI)’, spread over a period of 48 weeks, with 40 classroom sessions and 8 Field visits on Market holidays, which imparts relevant and location-specific agricultural education to equip the input dealers with sufficient knowledge to transform them into para-extension professionals so as to enable them to address the day-to-day problems being faced by the farmers at field level.

The course fee is Rs 20,000. Out of which, 50% of the course fee (i.e., Rs 10,000/- per input dealer) is subsidized by DAC, GoI. Agribusiness companies can also can sponsor the candidates/input dealers for the program. Agribusiness companies’ sponsorship can be considered for tax benefit under 35 CCC, subject to other conditions laid in the notification. So far, a total of 5246 candidates have been trained under DAESI. A large no. of input dealers (About 2.82 lakhs) are yet to be trained.

About the author

Dr N Balasubramani is the Deputy Director (OSPM) at National Institute of Agricultural Extension Management (MANAGE), Hyderabad.


You may also like:

  • Enhancing and Accelerating Response to the needs of Orphans and Vulnerable Children 
  • Corporate Social Responsibility for Agricultural Development
  • GST is good for Real Estate Sector
  • We are living on this planet as if we had another one to go…, Says Sunil Duggal, CEO-Hindustan Zinc
  • Managing Environment & Climate Change: Transitioning to a Sustainable Economy & Inclusive Growth
IndiaCSR Whatsapp Channel
Tags: CSR for AgricultureCSR of Agricultural DevelopmentDr N BalasubramaniMANAGENational Institute of Agricultural Extension Management

India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Green Buildings
Articles

When Cities Grow Green by Design: Can Manicured Nature Replace the Wild?

1 week ago
21
Sustainability
Articles

Sustainability Is No Longer the Pitch, It’s the Project

1 month ago
36
Corporate Social Responsibility
Articles

Practices That Power CSR Talent and Governance in India

1 month ago
85
water harvesting in rural India
Articles

From Scarcity to Sustainability: How Water Harvesting is Transforming Rural Communities

2 months ago
61
Top Drivers for Sustainability and Responsibility in 2023
Articles

Three Responsibilities Foreign Investors Must Embrace in India: A New Era of Accountability

3 months ago
24
Pavan Kaushik
Articles

A Strong Mind and Unwavering Decisions by Women Changed the Dynamics of Child Mortality and Maternal Mortality Ratio in India

3 months ago
58
Prioritize the Social Sector and Look at More Inclusive Development
Articles

2025 Should Prioritize the Social Sector and Look at More Inclusive Development

3 months ago
101
Digital Transformation
Articles

Harnessing Digital Transformation for Strengthening Internal Marketing and Organizational Synergy 

3 months ago
10
Corporate Social Responsibility (CSR)
Articles

Closing the Learning Divide: How Edufront is Transforming Schools Through CSR Partnerships

3 months ago
623
Load More

Leave a Reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

ONGC Supports Amarnath Yatra

Karnataka: Infosys Foundation Commits over Rs. 48 Crore to Boost Maternal and Child Healthcare

India’s ESG Vision Unfolds

Modern Luxury Sofa Sets: Redefining Comfort Through Design Intelligence

Key Challenges Faced in Securing Business Loans in India and How to Tackle Them

Bambrew Raises Rs 90 Cr to Drive Global Growth in Sustainable Materials

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

Mizoram Gets One of India’s Lowest CSR Fund Shares, Says CM Lalduhoma

AT Capital Foundation Commits 1.5 Million to Clean Thane Creek

When to See a Spine Surgeon: Early Signs that require Attention

Shriram Finance CSR Spending Report of Rs 131.46 Crore for FY25

Nilkamal CSR Spending Report of Rs 40.55 Lakhs for FY25

ITC Grows Plantation Area by 30% in FY25 to Boost Wood Sustainability

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
140

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
214
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
101
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
54
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.