India CSR News Network
MUMBAI: What could be a similarity between trees and currency exchange? Ask the Centrum Group, one of India’s leading diversified financial services organisation. The Group has planted a sapling for every transaction that happened on BuyForex.com, its online currency exchange platform.
In a digital first campaign run on Facebook and Twitter by the digital agency SocioSquare Digitech Pvt Ltd, over 1000 saplings were distributed & planted at different locations in Borivali, Malad & Goregaon in Mumbai around railway stations, schools, and markets,, under the campaign #GoGreenWithBuyforex held between August 3 and 14. Centrum tied up with a Mumbai based NGO – ‘The Sapling Project’ and distributed & planted the saplings across the various locations on August 15.
“On one hand, going green is the need of the hour to make our planet livable for a longer time. On the other hand, green also symbolizes money. So, planting a tree is like planting money. The campaign evoked a huge interest among the people as there were requests from other cities also to extend the distribution of saplings” said T C Guruprasad, CEO & Managing Director, Buyforex India Limited.
The campaign went viral on Twitter and influencers joined the conversations. The activity trended in India on Twitter for four hours and even in Australia for sometime.