Amsterdam, Netherlands: While the global artificial intelligence race continues to focus on making individuals more productive, Indian entrepreneur Anchala Tomar is taking a different path. Through her Amsterdam-based startup Multiplyi, she is building what she describes as an AI native operating system designed not for individuals, but for teams and organisations.
Originally from Meerut, India, Anchala’s entrepreneurial journey began in 2012 with an e-commerce venture before she went on to work with some of the world’s leading technology companies, including Google, Expedia and Just Eat Takeaway.com. Drawing upon years of experience in enterprise technology, cloud architecture and organisational processes, she believes the next major breakthrough in AI lies in solving one of the most overlooked workplace challenges coordination.
Founded in 2023 and headquartered in Amsterdam, Multiplyi aims to redefine how organisations collaborate by introducing an AI-powered coordination platform that helps groups make decisions, manage workflows and retain organisational knowledge more efficiently.
Solving the Invisible Cost of Coordination
Despite significant advances in artificial intelligence, most workplace interactions still involve employees spending valuable time scheduling meetings, following up on tasks, exchanging updates and coordinating across departments.
According to Multiplyi, this “coordination tax” silently consumes countless productive hours across organisations. While existing AI assistants help individuals write emails, analyse documents or generate content, they largely fail when multiple stakeholders need to work together.
Multiplyi seeks to bridge this gap by enabling AI to coordinate groups rather than individuals. The platform is designed to understand multiple calendars, team preferences, shared context and organisational workflows, allowing routine coordination tasks to happen automatically.
AI Designed for Organisations Instead of Individuals
The company’s approach differs significantly from conventional AI assistants.
Today, every employee has access to an AI. Tomorrow, every organisation will have an intelligence layer that understands how the organisation operates. Multiplyi wants to own that layer.
Rather than creating separate AI agents for every employee, Multiplyi is building a shared intelligence layer capable of understanding relationships between people, departments and business processes.
Its initial capabilities focus on intelligent multi person scheduling, automated preference gathering, contextual collaboration, shared AI workspaces and organisational memory. Over time, the platform is expected to evolve into an AI operating system capable of coordinating everyday global organisational workflows while continuously learning how organisations function.
Built on Global Experience
Before launching Multiplyi, Anchala spent nearly five years at Just Eat Takeaway.com in the Netherlands, where she managed Salesforce Sales Cloud and built cloud architecture and processes from scratch.
Her global experience includes roles with Google and Expedia in India, complemented by an MSc in International Management from Trinity College Dublin, Ireland, and executive education from Stanford and MIT (Massachusetts Institute of Technology) in the United States.
Her global experience made her feel the pain Multiplyi is now solving firsthand. Working across countries, teams and functions, she saw how much time organisations lose to coordination—checking calendars, chasing responses, aligning people and repeatedly making decisions that software never remembers.
Multiplyi was born from a simple question: if AI can increasingly understand an individual, why can’t it understand how a team works together—and coordinate on the team’s behalf?
Building a Multi-Billion-Dollar Category of Enterprise AI
Multiplyi positions itself within what it calls “collective AI” an emerging category focused on enabling groups to work together more intelligently.
Instead of simply helping employees communicate about work, the platform aims to perform much of the coordination itself, reducing repetitive messaging, manual follow ups and fragmented organisational knowledge.
The company believes that future enterprise AI systems will not merely improve productivity but eliminate entire categories of invisible administrative work that currently consume significant organisational resources.
Global Vision from Europe
The long-term ambition is to build Multiplyi into the intelligence layer for organisations globally—a category Anchala believes has trillion-dollar potential.
Multiplyi is being built to evolve into a comprehensive AI operating system that understands how organisations coordinate, preserves institutional knowledge and increasingly acts on behalf of teams. As the system observes more decisions and interactions, it builds an adaptive organisational memory designed to make every future coordination process faster and more intelligent.
Future development will focus on deeper integrations with workplace platforms like Google, Microsoft and Slack; launching multiple proprietary agentic processes and improving organisational memory layer so Multiplyi continuously learns how teams operate, make decisions and help them work faster together.
Headquartered in the Netherlands, Multiplyi is built with a global ambition to serve organisations worldwide with the simple vision: one AI that understands how the entire organisation works; an organisational intelligence.
Speaking about the company’s vision, Anchala Tomar, Founder & CEO of Multiplyi, said:
“Google organised information. AI is organising individuals. Multiplyi will organise organisations.”
