MUMBAI (India CSR): Anand Mahindra unveiled a coffee table book, ‘May A Million Buds Bloom’, a picture book that documents the transformative impact of Project Nanhi Kali.
Established in 1996 by Anand Mahindra, with a vision to empower young girls with holistic education and help them break the shackles of patriarchy, Project Nanhi Kali has touched the lives of close to nine lakh underprivileged girls across India. From tiny hamlets in rural Maharashtra to tribal settlements perched on the Araku hills of Andhra Pradesh; from far-flung border districts of Darjeeling and Shravasti to the congested by lanes of Varanasi, the project has created robust ecosystems in underserved communities through regular engagements with the girls, their parents and community stakeholders.
Anand Mahindra Vision
Speaking on the occasion, Anand Mahindra, Chairman, Mahindra Group, said: “Our endeavour to empower underprivileged girls through academic support, sports, technology and now skill training is a testament of how Project Nanhi Kali has evolved with changing times. The book ‘May A Million Buds Bloom’, through a combination of storytelling and visual art, offers readers a thought provoking and soul stirring glimpse into what change looks like beyond mere numbers.”
Community Ecosystem Transformation
Societal transformation and creating gender-neutral attitudes need long-term commitment, which is where Nanhi Kali’s long-term engagement with young girls, their families and communities have helped reshape the ecosystem. Beyond the numbers, this book captures these markers – leisure as a ‘social right’ for the girl child; agency to move, to dream, to aspire. Community Associates have worked as influencers, changing the opinion leaders within the ecosystem sarpanches (village heads), fathers, and grandmothers and greater exposure to the world. Interspersed with anecdotes and bytes from Nanhi Kalis themselves, the book is a collage of imagery – some visual, some oral – all showcasing the lasting impact of the programme.
Author’s Transformative Journey
The book is authored by Nitya Manoj Kumar, a student and passionate photographer. Over three summers, Nitya travelled to and with Nanhi Kalis all over the country, joined them in their classrooms, on the playground, at their homes, at the village square, on public transport, striving to capture the true impact of Project Nanhi Kali on these girls. Nitya started her work on this book with the conviction that the true impact of Project Nanhi Kali lies in these intangible seeds of transformation – which cannot be counted, touched or measured, but only felt, and experienced.
Evolving Skills Training
Well into its third decade, Project Nanhi Kali has evolved from providing after school academic support through personalised adaptive learning platforms to 21st century skills training. The project boasts of an all women army of Skills Associates who serve as role models and are mentors to the girls.
Sports Empowerment Platform
In recent years, a professionally designed sports curriculum was integrated giving the girls an opportunity to participate in fitness activities and team sports leading to the annual athletics and football tournament Toofaan Games & Toofaan Cup respectively. With over 150,000 girls participating in the Toofaan Games athletics events, and 1000 football teams on the ground, Project Nanhi Kali is easily the largest active girls’ club in India today.
Nanhi Kali 3.0
Starting academic year 2024-25, the project embarked on a new journey – Nanhi Kali 3.0, in line with National Education Policy 2020. This empowers girls from lower income strata studying in secondary government schools with 21st century skills such as financial, digital literacy and life skills, making the transition from school to the workplace seamless.
Long-Term Educational Commitment
Rohini Mukherjee, Chief of Global Partnerships of Naandi Foundation, said, “For nearly three decades, Project Nanhi Kali has been committed to breaking down the barriers that prevent girls from accessing their right to education, their right to choose and contribute to the India growth story, and we are already seeing a difference.”
Celebrating Resilient Dreams
Sheetal Mehta, Executive Director at Project Nanhi Kali and Senior Vice President, CSR, Mahindra Group, said, “This coffee table book beautifully captures something we have always known – that the true impact of our work is not just in the number of girls enrolled, but in the confidence in their eyes, the pride in their achievements, and the dreams they now dare to dream. These portraits are a celebration of resilience, and a powerful affirmation of why we do what we do.”
Stories Inspiring Change
Nitya Manoj Kumar said, “This book focusses on the lived experiences of the girls whose lives have been touched by Nanhi Kali. The stories captured here speak of confidence, hope and transformation. These are changes that cannot always be measured but are deeply felt.”
(India CSR)
