IndiaCSR News Network
NEW DELHI: Amway Opportunity Foundation (AOF), the corporate social responsibility arm of Amway India, organised a special event for the students of Deepalaya School, New Delhi, to celebrate the AOF day. Amway commenced its operation in India on 5th May, 1998. Ever since, Amway India celebrates its inception day as Amway Opportunity Foundation Day.
The event commenced with students of Deepalaya performing a cultural program. This was followed by a painting competition and a puppet show. The children were overjoyed to participate in all the competitions and took part with full enthusiasm. Members of AOF along with students of Deepalaya pledged to end child malnutrition across the globe by providing their colourful handprints to the global mural, as a part of the “Power of 5 Campaign”. It is an initiative undertaken to address the issue of malnourishment amongst kids, especially those below 5 years of age. For every colourful handprint, Amway will donate US$1 up to a total of US $ 400,000 to CARE International towards the support of underprivileged children. AOF plans to break the Guinness World record of the maximum handprints from any country which is 30,000.
Speaking on the occasion, Mr. Sundip Shah, Member – Executive Committee, Amway Opportunity Foundation, said, “Every year on this special day, we renew our commitment towards making a meaningful difference to the lives of under privileged children. It gives me immense joy & pleasure in watching the young children benefiting from our initiatives. We will continue to extend our support to the society.”
Mr. T.K. Mathew, Secretary & Chief Executive, Deepalaya, added, “I am happy and grateful to Amway Opportunity Foundation for coming forward to help end malnutrition. I wish more companies follow the steps of Amway India through their CSR activities so that we can have a better world to live in.”
Amway Opportunity Foundation and Deepalaya have been associated together since 2009. AOF sponsors annual education of 22 students and organizes health check-ups for over 350 students of Deepalaya every year.
Deepalaya is an ISO 9001:2008 certified non – government organisation that believes in enabling self reliance and is committed to working on issues affecting the urban and rural poor, with a special focus on women and children. Over the years, Deepalaya has established several projects in the areas of Education (Formal/Non-Formal/Remedial), Women Empowerment (reproductive health, SHG, Micro-finance), Institutional care, Community health, Vocational training and Differently Abled. These projects are operational in Delhi, Haryana, Uttar Pradesh and Uttarakhand. Till date, Deepalaya has reached out to more than 2,70,000 children, given vocational training to 9,700 adults and helped form more than 1,000 Self Help Groups with 11,000 women who have together saved Rs.408 million with a community revolving fund of Rs.1053 million.
Amway Opportunity Foundation (AOF): AOF is a registered non-profit organization which looks after Amway India’s Corporate Social Responsibility (CSR), and has been actively associated with several projects dedicated towards child welfare across the country. One of the biggest challenges in education of visually impaired children is to make books available in Braille, text or audio described format so that students can read themselves. Under the National Project for the Blind, AOF with its partners AICB and NAB has ensured making available Braille textbooks to over 85,000 school-going visually challenged children in 15 states. The foundation has instituted 16 computer centers for excellence across India to help visually challenged students for education using Information technology.