New Delhi: Aditya Birla Wellness Private Limited (ABWPL), a unique digitally enabled wellness and rewards program from Aditya Birla Capital Ltd (ABCL) has announced its partnership with Fitternity, one of the largest and fastest growing preventive healthcare company in the country.
Sensing the need for an upgrade and expanding the network of existing health and fitness ecosystem to 1000+ centres, ABWPL and Fitternity partnership aim to improve the user experience in this category and modernize the way consumers are rewarded for healthy living and staying fit.
This partnership will enable ABWPL to strengthen its product offering by providing access to a most extensive network of gyms and fitness studios across India.
“The tie-up with Fitternity has helped us expand our reach of fitness centres across the country exponentially. Our customers can access fitness centres anywhere and on the go. This will certainly enhance our customer experience more simply and quickly. With their advanced technological solutions, customers can now avail their cash-back with all our fitness networks seamlessly”, said Murtuza Arsiwala, Head Wellness, Aditya Birla Wellness Pvt Ltd.
Fitternity uses technology, personalization & has 10,000+ partner network of fitness centres to enable users to discover & avail fitness services. Till date, over 1 Crore Indians have used Fitternity to get started in their fitness journey. With over five lacs monthly active users, they are the de-facto platform for fitness services discovery & booking across the country.
“We believe that preventive healthcare is going to take centre stage in the lives of urban Indians over the next 2-3 years. We are geared up to positively impact the ABWPL ecosystem through technology and our network of 10,000 controlled and partnered gyms & studios to enhance health and wellness for millions of Indians shortly”, said Jayam Vora, Co-Founder of Fitternity India.
Fitternity aims to make fitness in India easy, cost-effective, and sustainable have pioneered the ‘Pay-Per-Session’ offering across the entire partner network, which is changing the fitness consumption patterns in India.