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Home Corporate Social Responsibility

CSR: Nippon Paint extends support to painter community amidst Covid-19 pandemic

India CSR by India CSR
March 28, 2020
in Corporate Social Responsibility, Covid-19, Prime
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With the recent Covid-19 outbreak being declared a global pandemic by the WHO, the current crisis has taken a toll on the average daily wage workers’ earnings, including painters.

In an effort to help painters amidst this ongoing crisis, Nippon Paint (India) Private Limited (Decorative Division) Asia’s leading paint manufacturer, today provided financial benefits to over 1000 plus painters in Tamil Nadu, through its unique Amudha Surabhi card (digital currency card).

As part of the initiative, Nippon Paint will now top up the painters’ Amudha Surabhi card, thereby enabling them and their families to purchase essential commodities from their neighbourhood kirana stores. This will ensure the painter families have access to essential grocery items in light of the lockdown.

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Talking about the effort, S Mahesh Anand, President – Nippon Paint (India) Private Limited (Decorative Division) commented, “Nippon Paint always strives to support painters, who are our key stakeholders. In view of the current Covid-19 pandemic that has shaken the world, we are committed to help reduce the impact faced by our painters who mostly rely on daily wages. We hope that our contribution will help sustain their families during the current lockdown and hopefully endure this crisis together”.

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