INDIACSR News Network
NOIDA: The Moser Baer Trust has been established as a dedicated vehicle to manifest the community development interventions for Moser Baer and also its partner organizations. Every year, with a view to bring together all its beneficiaries, partners, employees and other stakeholders the Trust organizes Sangam. This year, the 5th year of the initiative, Sangam assumes larger importance as the Trust announced launch of two new critical projects to be implemented in the following year. These programs are centred around bridging the rural urban cultural divide by bringing various corporate houses together.
On the occasion Ranu Kulshrestha, Head CSR, announcing Corporate Collective program said, “this is one of its kind initiative for pooling of funds, sharing of best practices, learning from each other’s experiences and partnering among the companies towards achieving sustainable community development. This collective should emerge as an avenue for companies looking to make their CSR investments more impactful and also help them be compliant according to the new directive issued by the Dept of Company Affairs and the Companies Bill.”
During the programme, MBT announced launch of new projects and showcased milestones achieved by the Trust in the past one year. The programme also witnessed stakeholder’s testimonials where they lauded the efforts of the trust. The beneficiaries of various schemes shared their experiences and praised the Trust in making their lives better. The Trust also felicitated star employees and social champions who made commendable contribution in various initiatives. The cultural programme of the children made the audience astonished and overwhelmed.
To inculcate the feeling of employee voluntarism, Moser Baer celebrates CSR week from 29th November- 5th December every year. The week has special programs focusing on resource conservation, disability sensitization and AIDS awareness etc. Employees are encouraged to participate by way of collage making, poster making, slogan writing and showcasing of short films. Intranet pop-ups are also an integral part of the activities to create greater awareness.
“With a view to bring our employees closer with our partners & beneficiaries, we had launched Canvas of Hope. All employees were encouraged to paint strokes of colours as they envision Hope and we are using this canvas as the banner. “This is an apt way to show our commitment to the society.” said Mrs. Nita Puri, Director, Moser Baer Trust (MBT)
