A new advertising technology platform called OOTER has entered the market with the aim of modernizing India’s outdoor advertising industry.
Developed by Adbook, OOTER is designed as a digital marketplace where advertisers can discover, book, and manage outdoor advertising campaigns through a centralized system.
Outdoor advertising remains one of the most visible forms of marketing, yet the industry largely operates through offline processes.
OOTER aims to bridge this gap by creating a technology infrastructure that connects advertisers with verified media owners.
The platform allows vendors to list advertising inventory such as hoardings, billboards, and other outdoor media assets. Advertisers can then browse these listings, Check options, and book campaigns directly through the platform.
The system also introduces structured workflows for campaign execution and payment settlements.
According to the founders, the objective of OOTER is to reduce inefficiencies in the outdoor advertising industry while enabling brands to plan campaigns more effectively.
The company has begun onboarding vendors and preparing for wider industry participation through webinars and pre-registration programs.
By bringing together advertisers and media owners on a single platform, OOTER hopes to create a more transparent and efficient ecosystem for outdoor advertising.
