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Home Corporate Social Responsibility

CSR: JSW Group to Fully Fund World-Class Cultural Museum in Assam

Corporate philanthropy meets cultural preservation in Assam’s landmark museum initiative

India CSR by India CSR
February 22, 2026
in Corporate Social Responsibility
Reading Time: 2 mins read
CM Himanta Biswa Sarma, Savitri Jindal, Sajjan Jindal, Sangita Jindal and Bimal Borah at the museum foundation ceremony in Guwahati.

CM Himanta Biswa Sarma, Savitri Jindal, Sajjan Jindal, Sangita Jindal and Bimal Borah at the museum foundation ceremony in Guwahati.

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JSW Group and Assam Govt begin construction of heritage museum in Guwahati; to showcase 17th-century Vrindavani Vastra.

MUMBAI (India CSR): In a significant step towards preserving and promoting Assam’s rich cultural heritage, the JSW Group, in collaboration with the Government of Assam, has commenced construction of a world-class heritage museum in Guwahati. The foundation stone for the landmark cultural institution was laid by Assam Chief Minister Dr. Himanta Biswa Sarma and JSW Group Chairman Sajjan Jindal, marking the beginning of a project envisioned to position the Northeast as a global cultural destination. While the JSW Group is fully funding the museum, the company has not disclosed the total investment amount for the project.

The function was also attended by other distinguished dignitaries, including Savitri Jindal, Sangita Jindal, Bimal Borah, Minister for Cultural Affairs of Assam, and Richard Blurton, Museum Curator & Former Head of South and Southeast Asia at the British Museum.

Cultural destination aimed at elevating Assam’s heritage on the global stage.

The museum – being built as a landmark cultural institution dedicated to the preservation and promotion of Assam’s art, culture and heritage – is being developed at the Sericulture Farm, Khanapara, on a 45,000-square-foot site allotted by the Government of Assam. The JSW Group is fully funding the construction of the museum. Conceived as a world-class cultural destination, the museum will host national and international artefacts, travelling exhibitions and curated cultural showcases, enabling meaningful global cultural exchange.

Sajjan Jindal, Chairman, JSW Group, said, “The ground-breaking of this museum marks the beginning of a deeply meaningful journey. At JSW, we believe cultural institutions play a vital role in shaping society’s identity and inspiring future generations. This museum is our tribute to Assam’s extraordinary artistic and spiritual legacy, and our commitment to creating a world-class space that places Indian heritage at the heart of global cultural conversations.”

The museum will house modern conservation facilities, including advanced climate control and security systems, ensuring the long-term preservation of priceless artefacts. Conceived as a long-term partnership between the Government of Assam and the JSW Group, the museum aims to become a cultural landmark for the Northeast.

Among its highlights will be the inaugural exhibition of the Vrindavani Vastra, the celebrated 17th-century devotional textile woven under the spiritual guidance of Srimanta Sankardev. Regarded as one of Assam’s most significant surviving sacred textiles, the Vrindavani Vastra is composed of multiple woven silk panels depicting narrative scenes from the Bhagavata Purana, from the early life of Krishna in Vrindavan, including the Kaliyadamana and Vastraharana.

The museum underscores a shared commitment to fostering greater understanding of Assam’s cultural heritage and elevating its recognition at both national and international levels. The initiative reflects a collective effort to celebrate Assam’s artistic excellence while strengthening global cultural dialogue.

(India CSR)

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Tags: Bimal BorahCultural Museum in AssamJSW GroupSajjan JindalSangita JindalSavitri Jindal

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