UDAIPUR (India CSR): Hindustan Zinc Limited, India’s largest integrated zinc producer, has announced Sufiya Sufi, a world-renowned ultra-distance runner, as its brand ambassador for the next two years. The partnership is aimed at promoting an active lifestyle and supporting sports at the grassroots level in Rajasthan. Sufiya, known for her record-breaking feats, is preparing to set a world record by running across the globe in 740 days.
A Mission to Inspire Through Sports
Sufiya Sufi, a celebrated ultra-runner from Ajmer, Rajasthan, has earned global recognition for her endurance running, including holding Guinness World Records. Among her achievements is being the fastest woman to run from Kashmir to Kanyakumari. Her journey from working as a baggage handler at Delhi Airport to becoming an international athlete resonates with Hindustan Zinc’s vision of nurturing sports talent and encouraging fitness.
Sufiya will actively participate in Hindustan Zinc’s campaigns, inspiring communities to lead healthier lives. She recently participated in the Vedanta Zinc City Half Marathon to support causes such as eradicating rural malnutrition and promoting fitness.
Hindustan Zinc’s Commitment to Grassroots Sports
Hindustan Zinc’s association with Sufiya is part of its broader efforts to promote grassroots sports. The company has established premier sporting institutions, including the Zinc Football Academy, which is grooming the next generation of Indian footballers. Notably, two players from the academy, Sahil Poonia and Mohammed Kaif, have represented India at international levels.
The company also supports cluster-based sports initiatives at community, district, and state levels, fostering young athletes to pursue their passion. Over the years, Hindustan Zinc has backed numerous athletes, including Padma Shri awardee Krishna Poonia, Arjuna Award-winning archer Limba Ram, and world-record-holding open-water swimmer Bhakti Sharma.
CEO’s Vision for a Healthier, Active Nation
Arun Misra, CEO of Hindustan Zinc Limited, expressed his enthusiasm for the partnership with Sufiya Sufi. He said, “We are thrilled to welcome Sufiya as our brand ambassador. Her dedication and perseverance in ultra-distance running align perfectly with our commitment to fostering talent and promoting active lifestyles. Through this collaboration, we aim to inspire individuals to prioritize fitness while supporting our communities in leading healthier lives.”
Sufiya Sufi’s Goals and Aspirations
Sufiya Sufi shared her excitement about partnering with Hindustan Zinc, noting, “I am honoured to represent a brand that values strength, resilience, and community well-being. Hindustan Zinc’s support for sporting talent aligns with my personal mission to inspire people to lead active lives. Together, we can encourage individuals to discover their potential and achieve greatness.”
In 2025, Sufiya will represent India at the prestigious World 24-Hour Running Championship. She is also preparing for other significant events, including the Mt. Fuji 100-Miler Ultra-Trail and the iconic Comrades Ultra Marathon. Her most ambitious goal is to run over 40,000 kilometres across the globe in just 740 days, a feat that will inspire athletes across the nation.
Hindustan Zinc: A Leader in Sustainability and Social Impact
Hindustan Zinc, a Vedanta Group company, is not only a leader in zinc production but also a pioneer in sustainability. Recognized as the world’s most sustainable company in the metals and mining category by the S&P Global Corporate Sustainability Assessment 2023, the company has set ambitious goals, including achieving Net Zero emissions by 2050. Hindustan Zinc’s initiatives, such as the launch of EcoZen, Asia’s first low-carbon zinc brand, reflect its commitment to environmental responsibility.
With a market share of 75% in India’s primary zinc market, Hindustan Zinc also plays a pivotal role in transforming the lives of 1.9 million people through its CSR initiatives. The company’s social welfare efforts, including its contributions to sports, education, and healthcare, position it among the top 10 CSR companies in India.
By partnering with athletes like Sufiya Sufi, Hindustan Zinc is not only promoting sports but also reinforcing its commitment to building a healthier, more active future for communities across the nation.
