The COVID-19 pandemic induced lockdown created a major crisis in our country impacting the lives of many people. Understanding the struggle and plight of a major section of the society, Society Tea brought smiles to many faces through a tea drive.
With the thought of brewing a delightful cup of tea, Society Tea in October distributed 2000 tea packs to the families of Vikramgad district (Maharashtra) in association with NGOs – Kindness Unlimited (KU) and Making A Difference Foundation (M.A.D).
The initiative has successfully benefited more than 2,000 families of farmers and daily wage labourers from over 12 villages in the district.
Capturing the precious smiles and some joyous moments in the lives of the Vikramgad residents amidst the pandemic, through this initiative, Society Tea presents a documentation of the Tea drive, ‘Chai, tum chai nahi chahat ho!’
Commenting on the initiative, Karan Shah, Director, Society Tea said, “With the pandemic having taken a toll globally, it’s the farmers and daily wage labourers who have suffered the most. We, at Society Tea, wanted to contribute to this significant strata of society by bringing a smile to their faces with the nation’s favourite beverage, tea. Through tea, we are elated to have brewed some delightful memories with the residents of Vikramgad, Maharashtra. With the best interests of these people at heart, we hope and pray that they bounce back to the new normal in no time.”
Society Tea today is the market leader in the Tea category in Mumbai, and has become a dominant force. We have a considerable presence in other states such as Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi.
Kindness Unlimited is the bridge between helpers and receivers- A body of transformative action and a catalyst for change that unifies a nation through acts of kindness. Their vision states – To initiate a movement that endorses kindness as a way of life: One heart at a time to transform the global mind set from ME to WE.’ Kindness Unlimited represents the “WORLD KINDNESS MOVEMENT’ in India, whose primary objective is to spread goodwill across communities- local, national and international.
Making a Difference foundation believes in holistic solutions to have a reasonable quality of life- A life in which there need not be a struggle or suffer to make ends meet. A life that allows one to provide reasonable safety and security to their families and children. A life that one can live with dignity and in their own terms. They have 3 MAD values- Cause above self, Leadership through ownership and Sense of family. Through their 4-step program, they have touched the lives of over 3500 children with more than 3000 volunteers in 60 shelters in 23 cities.