India CSR News Network
NEW DELHI: On World Environment Day (WED), Baidu India is going to launch a innovative social campaign The Last Conversation to raise awareness of wildlife depletion. This year theme of WED is illegal trade in wildlife, with the slogan ‘Go Wild for Life’.
The campaign will feature Baidu’s mascot, the DU bear, having a final conversation with different endangered animals through a series of posts on Facebook and Twitter, with the goal of urging people to avoid products that cause harm to wildlife. Technology-based media company Baidu, Inc. is a leading Chinese-language Internet search which provides the most equitable way for people to find what they’re looking for.
According to a 2014 report issued by the International Union for Conservation of Nature (IUCN), India is home to 6.5% of the world’s total wildlife species, which includes 7.6% of all mammals and 12.6% of all bird species. Out of these, 15 species of birds, 12 species of mammals, and 18 species of reptiles and amphibians in India are recognized as critically endangered.
“Baidu India will hold its campaign on Twitter and Facebook from June 1st to June 5th, 2016, with the hash tag #TheLastConversation.The animals featured in the conversations will speak their last words to the DU bear before they are turned into consumer products, in a strong message of the harmful impact of our purchases on wildlife.”, Baidu said in the statement.
Baidu has previously advocated other environmental causes in India and worldwide. Since 2014, Baidu’s Android apps DU Battery Saver and DU Speed Booster have partnered with the World Wide Fund for Nature (WWF) on a yearly basis to raise awareness of Earth Hour, the world’s largest grassroots environmental movement organized by WWF.