ISBTI to Launch Countrywide Voluntary Blood Donor Network System & 24×7 Helpline on 14 June


INDIACSR News Network

NEW DELHI: Indian Society of Blood Transfusion & Immunohaematology (ISBTI), a non-profit voluntary organization has developed a system to create electronic directory of blood donors for the first time in the India. The project is being launched on 14th June 2012, the World Blood Donor Day.

Dr. Yudhbir Singh Khyalia I.A.S., National President, ISBTI said, “Our mission is to achieve 100% voluntary blood donation in the country and to attain quality standards in blood transfusion services. Safe blood should be waiting for the patient not the patient waiting for the safe blood.”

To collect donor‘s data and make it user friendly SMS System and directory is being developed by  Dr. Rajeev Joshi, Director, HITECH Medical Informational Services Pvt Ltd, Pune in the collaboration with Netram Foundation, Delhi .

Electronic directory of blood donors will help Blood Banks to store & maintain a minimum level of inventory of all blood groups. This will eventually eliminate emergencies & the burden on the patient & their attendants.

This directory will be accessible from blood banks all over the country. In this system donors as well as people who have not donated before can register with the service. To register, people need to just send a SMS

BRAVO BLDDNR to +919246356765.

On receiving the SMS the electronic registry will send one SMS asking donors blood group (ABO and Rh), age, sex, area, city with pin code number and number of donations.

Dr. Rajeev Joshi, Director, HITECH Medical Informational Services Pvt Ltd, Pune said, “If one has donated before, the service will ask the donor date of last donation as well as preferred blood bank. Providing name and birth date are optional. “

“When there is need of blood matching donors group at blood bank near your address the service will ask donor whether you are available for donation at that time. Some information regarding eligibility for donation is asked through SMS template. If donor is available and eligible to donate, he will be requested to donate at the blood bank.” Dr Rajeev Joshi added.

If donor is not available, eligible, he or she will not be sent request for duration as per reason of non availability. This will help the service to get high success rate in donor search. Donor will not be called to donate within 4 months of date of last donation.  This will help to avoid repeated calls to same donors again and again.

It will also send request to those who have never donated before.  Women will not be called during 8 pm to 8 am. Frequent donors will be preferred during emergency whereas first time donors will be invited for non emergency requirement. Various such mechanisms help to filter data and increase efficiency of the system.

Mr. Sanjay Gupta, Chief Operating Officer, ISBTI said that this service is fully automated and available 24×7 to all registered blood banks in the country free of cost. Before registering blood banks in to the system, ISBTI will ensure that safe blood practices are carried out in collection, storage and dissemination of blood.

Aligned to this project, ISBTI is also in the process of launching India’s largest online database of blood donors in collaboration with HITECH and Netram Foundation. This donor’s database will be accessible through donor web portal to all blood banks & will enable them to search donors using advanced information technology, he added.

Dr. Yudhbir Singh

ISBTI is currently being headed by Dr. Yudhbir Singh Khyalia I.A.S. posted as Deputy Commissioner, Sirsa in Haryana who is known as a pioneer in Blood Donation Motivation for having initiated Blood Donation Awareness program in rural areas. He himself has been instrumental in organizing more than 5000 Blood Donation Camps and has already motivated more than five lakh volunteers to donate blood. His name has been listed in Limca Book of Records 1998 page 157 for having organized “Rakt Daan Jaagran Mela” for a record “Highest Blood Collection in a single camp”.  He has been conferred degree of Doctor of Philosophy (Ph.D.) in Social Work on the topic “Management of Safe Blood Transfusion” by Kurukshetra University, Kurukshetra. His name has also been recorded in 20th edition of “Limca Book of Records” page 206 which bagged him “People of the Year” award for his extra ordinary skills in the field of Social Services.

Please visit for detailed information.


ISBTI, operating at national level is an active pan India entity that provides advocacy to raise awareness to increase voluntary blood donations and share best practices on blood collection, storage and dissemination. ISBTI functions as a national body for blood transfusion chapter for scientific advancement and research including up gradation & maintenance of safe blood transfusion services in the country.  ISBTI has been empanelled by TISS National CSR Hub as an NGO eligible to get funding from corporate & Public Sector Undertakings under their CSR policies and initiatives. COO made an appeal to corporate sector to come forward & support the sustainability of this project aiming at saving of countless lives in the country.

The detailed information is available on and

World Blood Donor Day 2012 

On 14 June, countries worldwide celebrate World Blood Donor Day with events to raise awareness of the need for safe blood and blood products and to thank voluntary unpaid blood donors for their life-saving gifts of blood. The theme of the 2012 World Blood Donor Day campaign, “Every blood donor is a hero” focuses on the idea that every one of us can become a hero by giving blood. While recognizing the silent and unsung heroes who save lives every day through their blood donations, the theme also strongly encourages more people all over the world to donate blood voluntarily and regularly.  Please visit for more information


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