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DigiToasters Launched WhatsApp Genie: Marketing made Simplified Using WhatsApp as a Platform

India CSR by India CSR
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NEW DELHI: DigiToasters Softwares Pvt. Ltd. who has been providing premium IT solutions in India, Nepal and UK, has now introduced a smart way to leverage the power of WhatsApp messaging by launching one of its kind WhatsApp auto-responder “WhatsApp Genie” in beta version this August. It is a service based product which helps to virtually assist and communicate to customers using WhatsApp as a communication platform.

WhatsApp Genie automatically responds to WhatsApp messages with customized responses. Without any human interaction, it has ability to provide consistent responses on WhatsApp for 24*7.

WhatsApp Genie provides two types of services which includes paid subscriptions and a few free services as well. Rail Genie is one of the free WhatsApp Genie services to provide PNR status details to passengers on WhatsApp. They simply have to WhatsApp “PNR<10 digit PNR number>” to the number “+91 9644064406” and in less than a minute Rail Genie will respond back with PNR Status. Similarly for cricket lovers it also provides live cricket updates.

WhatsApp Genie is a complete auto responding system and by using WhatsApp as a platform for marketing has given a whole new perspective to WhatsApp messaging. Marketing is no more limited to sending texts messages and spending Rs. 3-5 behind every message. With WhatsApp Genie, marketing communication is much of interactive nature as it is a two way process and all multimedia features (Sharing images, videos, locations, etc.) of WhatsApp can be used without any cost overheads.

DigiToasters is known for their Digital marketing services and they understand that key to sales, revenue and growth is through loyal consumers, and the way to acquire and retain them is through solid relationships and one-to-one communications. WhatsApp being the most popular messaging platform in the world makes it the obvious choice to reach huge audience. Using WhatsApp as an add-on platform for marketing has a great potential to attract more customers and to produce set of satisfied customers.

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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