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Home Articles

CSR – Changing Imperatives

The effective management and alignment of organizational strategies with CSR regulations play a pivotal role in enhancing brand value and fostering multi-dimensional impacts.

India CSR by India CSR
March 1, 2014
in Articles
Reading Time: 3 mins read
Rusen Kumar

Rusen Kumar

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Rusen Kumar - Founder and Managing Editor of India CSR

The nation is gearing towards the electoral battle which is likely to impact the regulatory environment in manifold ways. The companies in India are gearing up to align their people, processes and technologies to embrace the gradual change in the legal and regulatory framework of the country. The country and its people are eagerly looking forward to good times in the near future under the dynamic and visionary leadership of the next Indian Prime Minister.

Managing Alignment with Organizational Vision and CSR Regulations

The organizations and their leaders are busy managing the people, process and technologies to align it with the organizational vision, mission, objectives and the changing regulatory environment to ensure that the organization is dynamically compliant to the CSR regulations.

Leveraging CSR for Brand Value Enhancement

They are also working dynamically to ensure that CSR can be leveraged in enhancing the brand value in the heart and mind of the customers, and various internal and external stakeholders including regulatory bodies. The CSR activities deserve an enhanced focus and attention and should be seen more from the perceptual view angle of opportunity than a problem or a challenge.

Integrated Brand Communications and Multi-Dimensional Impact

The CSR achievements if projected in integrated brand communications optimally can add multi-dimensional impact in the brand value enhancement among the stakeholders. The organizations across the world allocate a stipulated percentage of the profit towards CSR activities. The enhanced allocation of funds towards CSR gives an indicative and decisive message to the investors about the exponential or high rate of growth of business activities.

CSR as an International Benchmark for Organizational Growth

CSR is gaining an internationally accept benchmark and an index or indicator of the rate of growth or the organization. The recent step of BSE towards CSR index is in concomitance with this global trend.

Adopting Business Best Practices for CSR

The organizations and their leaders should focus on adopting business best practices from many developing and developed economies where the knowledge and practice of CSR has reached professional maturity and consolidation and must sincerely endeavour to ensure that CSR is used as a strategic tool and is not abused by any of the internal stakeholders ensuring the highest degree of compliance with the latest regulations and allied stipulations.

About the author

Rusen Kumar is the visionary entrepreneur, author and founder of India CSR Network, regularly writes on Corporate Social Responsibility.

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India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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