Home >> Article,Authors >> CSR – Changing Imperatives By Rusen Kumar
CSR – Changing Imperatives By Rusen Kumar

By Rusen Kumar

The nation is gearing towards the electoral battle which is likely to impact the regulatory environment in manifold ways. The companies in India are gearing up to align their people, processes and technologies to embrace the gradual change in the legal and regulatory framework of the country. The country and its people are eagerly looking forward to good times in the near future under the dynamic and visionary leadership of the next Indian Prime Minister.

The organizations and their leaders are busy managing the people, process and technologies to align it with the organizational vision, mission, objectives and the changing regulatory environment to ensure that the organization is dynamically compliant to the CSR regulations.

They are also working dynamically to ensure that CSR can be leveraged in enhancing the brand value in the heart and mind of the customers, and various internal and external stakeholders including regulatory bodies. The CSR activities deserve an enhanced focus and attention and should be seen more from the perceptual view angle of opportunity than a problem or a challenge.

The CSR achievements if projected in integrated brand communications optimally can add multi dimensional impact in the brand value enhancement among the stakeholders. The organizations across the world allocate a stipulated percentage of the profit towards CSR activities. The enhanced allocation of funds towards CSR gives an indicative and decisive message to the investors about the exponential or high rate of growth of business activities.

CSR is gaining an internationally accept benchmark and an index or indicator of the rate of growth or the organization. The recent step of BSE towards CSR index is in concomitance with this global trend.

The organizations and their leaders should focus on adopting business best practices from many developing and developed economies where the knowledge and practice of CSR has reached professional maturity and consolidation and must sincerely endeavour to ensure that CSR is used as a strategic tool and is not abused by any of the internal stakeholders ensuring highest degree of compliance with the latest regulations and allied stipulations.

(Rusen Kumar is the Editor at India CSR. He can be reached at editor@indiacsr.in)

the author

India CSR (indiacsr.in) is a news portal in the domain of CSR, live since 2009. India CSR welcomes your stories, comments on issues that interest you, feedback, comments from your side to make it more purposeful and resourceful, will carried in. indiacsr.in is designed, updated and maintained by CSR India Corporate Social Services Pvt Ltd. (CIN: U93000CT2012PTC000120). Contents available at indiacsr.in are non-fiction. Though all efforts have been made to verify the accuracy of the content on this website, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the indiacsr.in and/or source(s). Twiteer: https://twitter.com/INDIACSR. Find updates at https://www.facebook.com/indiacsrnetwork Statement, articles, views and contributions can be sent to editor@indiacsr.in.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Contact

    India CSR News Network

    CSR India Corporate Social Services Pvt Ltd

    CIN: U93000CT2012PTC000120

    Registered Office: House No.222, Krishna Vatika, Boirdadar, Raigarh - 496001 (Chhattisgarh) INDIA

    Mumbai: India CSR, 208, Sangeet Palaza, Marol Naka, Andheri East, Mumbai - 400059

    New Delhi: India CSR, M-65, Panther Lane, GK-1, New Delhi

    M: 91 (0) 99810 99555 (Rusen Kumar)

    E: editor@indiacsr.in (Only editorial)

    E: info@indiacsr.in (Only business proposal)

    W: www.indiacsr.in

  • About Us

    We welcome your feedback, comments, suggestions and ideas. We are also interested in finding new data sources, sponsors for our site and our partner sites, and organizations who would like to work with IndiaCSR to help change the world. The website has been founded by stalwarts from the industry and is growing steadily to become an inspiring network of business people working towards the common goal of sustainability. Mission: Our mission is to support practitioners and organizations in building responsible and sustainable business in India and in this way to contribute to sustainable development of societies at large.
  • Privacy Policy

    What is this Privacy Policy for?

    This privacy policy is for this website and served by IndiaCSR and governs the privacy of its users who choose to use it. The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

    read more..

  • Partner with us

    Whether it’s through our B2B or CSR partnership programs, partnering with India CSR can help you to increase business network, build your brand, and expand your reach worldwide. India CSR has always believed in the advancement of information technology & communication, learning, and education, playing a key role within those knowledge communities for generations.

    read more..

Top