Bata India launches ‘Bata Happy Steps’ on Children’s Day

India CSR News Network

NEW DELHI: This Children’s Day, Bata, the European footwear brand headquartered in Switzerland, strengthened its tradition of giving back to the society in the form of gifting of shoes to children in need across India.

indi-csr-award-ad-300x400India is a country of exceptionally talented children, who need to be inspired to lead more active and healthy lifestyles. On the occasion of Children’s day, Bata, India’s leading footwear brand, takes a pledge to make these hopes of our future feel confident and comfortable in all that they do.

Under its CSR Program, Bata has started a campaign titled ‘Bata Happy Steps’ to assist children who are walking barefoot to keep them safe & healthy by providing 50,000 pair of shoes for kids across India. To help distribute shoes to needy children, Bata is engaging with multiple NGO’s.

Speaking on the occasion of Children’s day, Rajeev Gopalakrishnan (President, Bata South Asia) said,“Children need to attend school in comfort and with dignity, be better prepared to learn and play. A pair of well fitted shoes can do wonders to a child’s self-esteem and the confidence they get inspires them to succeed at school, on the playground and in other walks of life.”

“Not having footwear can prevent kids from going to schools, playing and achieving their full potential. This children’s day we pledge to always be alongside our kids, in every step of their lives, supporting them as they achieve extraordinary feats. We are sure that ‘Bata Happy Steps’ will assist as many children as we can in their respective journeys of success.” he further added.