IndiaCSR News Network
MUMBAI: In line with the vision of Hon’ble Prime Minister, Narendra Modi for a cleaner and greener India, YES BANK, through its YES COMMUNITY platform, is planting 1,00,000 trees in partnership with local communities, government institutions and civil society organizations across the country.
With an objective to sensitizing communities on environmental protection by planting saplings and caring for trees in their neighbourhoods, this collective action saw voluntary participation of different age groups from all walks of life.
Rana Kapoor, Managing Director and CEO, YES BANK said “The YES-COMMUNITY program is our pivotal social engagement program through which YES BANK endeavours to make a meaningful contribution to the needs of the local community that we are a part of. These span diverse areas such as Education, Women Empowerment, Health & Wellness and Senior Citizen welfare as well as social financial stability & literacy programmes.
The YES-COMMUNITY program also promotes a sense of responsibility and awareness amongst over 10,000 YES BANK employees. These engagements under YES-COMMUNITY have helped YES BANK build relationships with its immediate communities that go beyond transactional banker-customer relations to engender trust”
Highlighting the importance of the initiative, Namita Vikas, Senior President & Chief Sustainability Officer, YES BANK Ltd said, “Environmental sustainability is one of the key focus areas for YES BANK under its Responsible banking ethos. In its quest towards promoting a national environment conservation agenda that involves all citizens, YES BANK is conducting a ‘One Lakh Trees’ plantation drive.
Though a very basic act, planting even a single tree can positively impact our climate change resilience and promote environment-friendly habits among citizens. On this World Environment Day, we are sensitizing and engaging with forest departments, educational institutions, corporate and local citizens towards creating a more climate resilient future.”
YES BANK, through its pan-India branch banking network of over 630 branches across all 29 states and 7 Union Territories of India, reaches out to local communities through positive social and environmental interventions every month. In the last financial year, YES COMMUNITY achieved significant success and impacted 5.06 lakh lives through 5827 activities across India on diverse issues such as Education, Women Empowerment, Health & Wellness, Senior Citizen welfare and Financial Literacy.
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