World Environment Day: Kokuyo Camlin Partners with UK Govt to Plant One Lac Trees in a Day

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Kokuyo Camlin Ltd  has Roped in Employees, Army men, school kids to plant saplings across the country.At Pithoragarh, Uttarakhand company  joined hands with the Eco Task Force to plant more than one lac trees in a single day 

IndiaCSR News Network

MUMBAI: Keeping the tradition of celebrating World Environment Day – 5 June, Kokuyo Camlin Ltd– pioneering and leading stationery and art material manufacturer in India organized ‘Camlin Green India Challenge – 2015’, an initiative of planting trees to conserve the environment.

Camlin in India
Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin, celebrating World Environment Day at Jammu factory.

As a responsible corporate entity, Kokuyo Camlinand 130 Eco Task Force, who have been assigned by Government of India to fight deforestation in the hills of Uttarakhand,with the help of 6000 school children, planted one lakh saplings in Pithoragarh. To also commemorate the day, Kokuyo Camlin top management threw open the tree plantation competition amongst employees of the six Kokuyo Camlin factories located at Tarapur, Taloja, Samba, Vasai, Sangli &  Goa. The factory with the maximum number of trees planted per employee was adjudged the winner and won a trophy and appreciation certificate.

On successful culmination of the initiative, an elated Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd, said, “Kokuyo Camlin not only aims to make learning fun for school children but make significant contribution to the society. With this endeavor we have been promoting the use of Mechanical Pencils which not give provide great writing experience but also save trees. On the world environment we have been promoting this plantation drive both offline and online. At Pithoragarh, Uttarakhand we joined hands with the Eco Task Force to plant more than one lac trees in a single day with the help of 6000 school children. There were similar plantation drives across the manufacturing units of Kokuyo Camlin. We are also running a promotion through social media to make people contribute by planting virtual trees. Hope these initiatives will make the society including children more responsible towards environment.”

The company microsite www.kokuyocamlin.com/camlin-environment-day also registered good participation with children planting virtual trees for which real trees in equal numbers were planted. Kokuyo Camlin through it mechanical pencils product range is in the forefront of dissuading the use of wooden pencils which clocks usage of a staggering 15 billion pencils.Nationally, Parle Agro and Parle Industries provided refreshments to all those involved in the initiative.

WED at Camlin
Nobuchika Doi, Executive Director, Kokuyo Camlin, planting a sapling at the Tarapur factory on the occasion of World Environment Day.

Kokuyo Camlin Limited (formerly known as Camlin Limited) is in the business of manufacturing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years . The company offers a wide range of products such as Fine Art materials,scholastic colors and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks.

In the year 2011, Kokuyo S&T ltd, a Japanese corporation engaged in the business of stationery, notebooks and school furniture acquired majority stake in the Company. Kokuyo S&T ltd is a 100% subsidiary of Kokuyo Co. Ltd., Japan. Kokuyo S&T’s product line includes office stationery, notebooks and office supplies. It is presently holding 65.77% stake in the company.

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