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Home Around the World Pakistan Articles

Vilcart’s World Environment Day: Recycle & Save with Suryakash Sunflower Oil

Suryakash by Vilcart: Empowering Rural Communities for a Sustainable Tomorrow

India CSR by India CSR
June 6, 2024
in Articles, Corporate Social Responsibility
Reading Time: 2 mins read
Worlds Largest CSR_Media_IndiaCSR
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This innovative plastic recycling program aligns perfectly with this year’s World Environment Day theme, “Our land. Our future We are #GenerationRestoration.”

BENGALURU (India CSR): In celebration of World Environment Day 2024, Vilcart is proud to announce a new eco-friendly initiative aimed at promoting sustainability in rural communities. Suryakash, Vilcart’s premium sunflower oil, is now available in rural kirana stores with a unique plastic recycling program that rewards customers for contributing to a cleaner, greener environment.

Initiative Details: Encouraging Recycling

Starting immediately, customers who purchase Suryakash sunflower oil can participate in this initiative by dropping their used oil packets into designated drop boxes or bins located in front of participating rural kirana stores. In return, they will receive a discount of Rs.3 on their next purchase of Suryakash sunflower oil. This simple yet impactful action encourages recycling and helps reduce waste in local communities.

CEO’s Statement: Fostering Sustainability

“We are thrilled to launch this initiative on World Environment Day,” said Mr. Prasanna Kumar C (CPK), Rural CEO. “Our goal is to foster a culture of sustainability and environmental responsibility among our customers. By offering a tangible reward, we hope to encourage more people to recycle and think about the impact of their choices on the environment.”

Recycling Process: From Collection to Reuse

Every week, a dedicated team from Vilcart will collect the deposited used oil packets from the rural kirana stores and transport them to a recycling center. This ensures that the materials are processed and reused in an environmentally friendly manner, reducing the burden on landfills and contributing to a circular economy.

Alignment with World Environment Day Theme: Generation Restoration

Vilcart’s initiative aligns perfectly with this year’s World Environment Day theme, “Our land. Our future. We are #GenerationRestoration.” By taking proactive steps towards sustainability, Vilcart is helping to halt desertification, restore our lands, and build drought resilience in rural areas.

Call to Action: Creating a Greener Future

“We believe that every small step counts when it comes to protecting our environment,” Mr. Prasanna Kumar C (CPK), Rural CEO added “By integrating this plastic recycling program into our product distribution, we are making it easier for our customers to make a positive impact. Together, we can create a cleaner, greener future for our communities.”

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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