NEW DELHI: Tupperware, a well-recognized and loved global brand based out of Orlando, US, today announced that it will switch to 100% recyclable paper based compostable packaging material in India.
After 6 months of thorough research, evaluation of options and initial testing in India and select international markets, the brand is ready to switch from single use plastic packaging to compostable packaging material starting 1st October 2019 for all future manufacturing in India.
With this change, the brand’s cost of manufacturing will go up by 7%. The increased cost will be absorbed internally by Tupperware India and not passed on to the consumer in any way.
Tupperware is globally known for its sustainable business approach and the brand recently announced its global vision – “No time to waste” to significantly reduce single use plastic and food wastage.
Since inception, Tupperware has played an organic role in helping consumers reduce single use plastic and food waste.
Be it today’s modern Eco Water Bottle, which replaces single-use plastic bottles or Earl S. Tupper’s signature seal that was uniquely designed in 1946 to lock in freshness, Tupperware Brands continues to design products that are durable, high-quality, and made to keep food fresher, longer and to be reused for years to come.
Tupperware is one of the few global brands which offers a lifetime warranty to its consumers so they may buy all products with complete trust and confidence.
The 100% recyclable packaging is not only safe for the environment but has passed all safety tests conducted across India, Brazil and Indonesia.
The new packaging will keep the product safe in extreme climatic conditions across locations, including warehouses, point of sale outlets and even in transit.
The packaging is food contact safe, humidity proof and will protect the products from dust and scratches throughout the logistics cycle.
