• India CSR Awards 2025
  • Guest Posts
Tuesday, June 17, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

The liquidity preference in business responsibility

The problem is that this available one percent of water is being depleted and polluted by human activities at a dangerous level.

India CSR by India CSR
in Articles
Reading Time: 3 mins read
India CSR
Share Share Share Share

Modern business responsibility has transcended itself from the borders of material benefits to the horizons of protecting nature and natural resources. A recent report in media, caution companies by reminding them that “water security is not just a CSR activity, but a critical business function”. (TOI,20/06/19)

The ‘Blue Gold’

Water, which is also called ‘The Blue Gold’, is really scarce in supply. Seventy five percent of the Earth’s surface is covered by water. 94 percent of this is in oceans and only 6 percent is fresh water. Out of this 6 percent, 27 percent is in glaciers, 72 percent in underground and only 1 percent is available from wells, canals, ponds, rivers and lakes. The problem is that this available one percent of water is being depleted and polluted by human activities at a dangerous level. Hence scientists suggest that there should be a rethinking regarding the exploitation of water resources on this planet.

The Water Balance

The existence of nature depends on the equilibrium or balance of the fundamental five elements – space, air, temperature, water and soil. Torrential rains bring flood and shortage of rainfall brings drought; both are extreme conditions of excess and scarcity of water supply, which results in an unbalance or disequilibrium. There is a proportional equilibrium range of water in outer nature that is required for the healthy survival of living beings.

In the human body also 68 -70 percent is water. Excess of water in the human body is over hydration and shortage of water is dehydration. Hence as in the case of outer nature, the human body also demands the right proportional quantity of water content, to maintain the body balance / equilibrium. This concept of balance /equilibrium brings the similar feature of the human body and planet earth.

The Disequilibrium

No species on this planet other than human beings disturb the supply and quality of water. Through agriculture and industries the ‘Blue Gold ‘ has been turned into a black waste.

  • Indigenous people have always spoken about the power of water and now the world is listening ‘water is life; water is sacred’.
  • The CSIR estimates on pollution of ground water in India found that in 2014 7 crore lives in 6 states are adversely affected by arsenic pollution. (TOI, 13/12/2014)
  • While on the one hand when the underground water level is depleting due to overexploitation, the global warming causes the sea level rising, which is a contradiction.
  • South African city of Cape Town’s severe water shortage made it the first city globally to face ‘Day Zero’ when government shuts down water connections for homes and business, in 2018. (TOI, 15/02/2018)
  • Water pollution caused 1.8 million deaths in 2015. Every year unsafe water sickens 1 billion people around the world.

Water and the Business World

Providing pure water, preventing water pollution and provision for rain water harvesting etc. are CSR events which are totally different from the major business function.  “But a 2019 study by WWF India has recorded how water related risks can limit production, disrupt supply chains and result in asset write downs, create conflict with other water users and harm Corporate reputations” (TOI, 20/06/2019).

The above WWF study found that 39 percent of Indian Banking sector is exposed to “ high levels of  operational risk – scarcity and pollution in the main. The extension of loans to reckless business practices ranging from dams to factories resulted in the piling up of liabilities”. There are ‘water risk business ventures’ according to World Resources Institute study. It found that “water scarcity caused 14 out of India’s 20 largest Thermal utilities to shut down at least once between 2013 and 2016, costing those companies $ 1.4 billion”.

“Water problems could push the non-performing assets of banks higher as many lenders have loan exposure in sectors where there are risks to water resources”, says the report. The water risks could pose further ‘liquidity constraints, on the strained balance sheet of banks. The non-profit Customer Data Platform in 2014 found that 53 percent of companies reported ‘significant financial impacts from water – an increase of 40 percent over 2011’.

India is a highly water sensitive country where 600 million people are facing acute water stress. They have no access to pure water and what is supplied is polluted also. 70 percent households receive contaminated water. Water stress is marked not only by verbal altercations but also even armed conflicts. Discharging untreated effluents to the actual water sources have resulted in the closure of many industries.

The report has cited 21 examples in India where “companies are facing consequences of not adapting water –positive measures in their business operations”. Either popular protests or NGO activism plus Public Interest Litigation along with court rulings have resulted in the abandon of assets by the force of water scarcity and pollution.

Water is not the only natural resource that is putting pressure on companies. Air pollution, soil degradation, deforestation, acid rains and toxic wastes also put pressure on companies to become more careful in protecting environment while promoting business.

All these trends indicate one important aspect of practical solution. This is to increase the mandatory 2 percent of Profit Before Tax (PBT) to at least 5 percent of PBT. Then only the environmental and social responsibility of modern companies could be tied tightly to the stone pillars of profit.

Tags: Dr. T V MuralivallabhanThe ‘Blue Gold’Water and the Business World

India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Sustainability
Articles

Sustainability Is No Longer the Pitch, It’s the Project

4 weeks ago
0
Corporate Social Responsibility
Articles

Practices That Power CSR Talent and Governance in India

4 weeks ago
0
water harvesting in rural India
Articles

From Scarcity to Sustainability: How Water Harvesting is Transforming Rural Communities

2 months ago
0
Top Drivers for Sustainability and Responsibility in 2023
Articles

Three Responsibilities Foreign Investors Must Embrace in India: A New Era of Accountability

2 months ago
0
Pavan Kaushik
Articles

A Strong Mind and Unwavering Decisions by Women Changed the Dynamics of Child Mortality and Maternal Mortality Ratio in India

3 months ago
0
Prioritize the Social Sector and Look at More Inclusive Development
Articles

2025 Should Prioritize the Social Sector and Look at More Inclusive Development

3 months ago
0
Digital Transformation
Articles

Harnessing Digital Transformation for Strengthening Internal Marketing and Organizational Synergy 

3 months ago
0
Corporate Social Responsibility (CSR)
Articles

Closing the Learning Divide: How Edufront is Transforming Schools Through CSR Partnerships

3 months ago
0
Vaishali Nigam Sinha, Vice President-Northern Region, UN Global Compact Network India (UN GCNI) and Co-Founder & Chairperson, Sustainability, Renew
Articles

Urgent Call for Collaboration on Gender Equality: Vaishali Nigam Sinha

3 months ago
0
Load More
Next Post
India CSR

Fast fashion and pollution not a great look

India CSR

BLK hospital to provide advance treatment for neighbouring residents

India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

From Chaos to Clarity: How Term Insurance Simplifies Financial Planning?

गांव से राष्ट्र निर्माण तक, कपिल शर्मा की प्रेरणादायक कहानी

Cyient DLM CSR Spending Report of Rs 1.17 Crore for FY25

Trent FY2025 Results: Rs 17,353 Cr Revenue (+37%), Rs 1,534 Cr PAT, 5% EBITDA

Marriott Debuts Autograph Collection Hotels in Nepal

CSR: Experion Foundation Expands ‘Roof of Dreams’ with Three New Home Handover

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

CSR: HDFC Life Eases Claim Process for Ahmedabad Tragedy Victims’ Families

CSR: TECNO Renews Support for Indian Football Foundation to Empower Youth

Tata Steel CSR Spending Report of Rs 584.61 Cr for FY25

Tata Steel FY25 Results: Rs 3,174 Cr Net Profit and Rs 2.18 Lakh Cr Revenue

आत्मनिर्भर रक्षा का नवयुग: प्रधानमंत्री मोदी के नेतृत्व में 11 वर्षों की गौरवशाली यात्रा – राधा मोहन सिंह

International Day of Women in Mining: Vedanta celebrates India’s largest cohort of Women in Mining

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
0

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
0
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
0
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
0
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.