• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
  • Login
Wednesday, March 11, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

The liquidity preference in business responsibility

The problem is that this available one percent of water is being depleted and polluted by human activities at a dangerous level.

India CSR by India CSR
July 21, 2019
in Articles
Reading Time: 3 mins read
India CSR
Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

Modern business responsibility has transcended itself from the borders of material benefits to the horizons of protecting nature and natural resources. A recent report in media, caution companies by reminding them that “water security is not just a CSR activity, but a critical business function”. (TOI,20/06/19)

The ‘Blue Gold’

Water, which is also called ‘The Blue Gold’, is really scarce in supply. Seventy five percent of the Earth’s surface is covered by water. 94 percent of this is in oceans and only 6 percent is fresh water. Out of this 6 percent, 27 percent is in glaciers, 72 percent in underground and only 1 percent is available from wells, canals, ponds, rivers and lakes. The problem is that this available one percent of water is being depleted and polluted by human activities at a dangerous level. Hence scientists suggest that there should be a rethinking regarding the exploitation of water resources on this planet.

The Water Balance

The existence of nature depends on the equilibrium or balance of the fundamental five elements – space, air, temperature, water and soil. Torrential rains bring flood and shortage of rainfall brings drought; both are extreme conditions of excess and scarcity of water supply, which results in an unbalance or disequilibrium. There is a proportional equilibrium range of water in outer nature that is required for the healthy survival of living beings.

In the human body also 68 -70 percent is water. Excess of water in the human body is over hydration and shortage of water is dehydration. Hence as in the case of outer nature, the human body also demands the right proportional quantity of water content, to maintain the body balance / equilibrium. This concept of balance /equilibrium brings the similar feature of the human body and planet earth.

The Disequilibrium

No species on this planet other than human beings disturb the supply and quality of water. Through agriculture and industries the ‘Blue Gold ‘ has been turned into a black waste.

  • Indigenous people have always spoken about the power of water and now the world is listening ‘water is life; water is sacred’.
  • The CSIR estimates on pollution of ground water in India found that in 2014 7 crore lives in 6 states are adversely affected by arsenic pollution. (TOI, 13/12/2014)
  • While on the one hand when the underground water level is depleting due to overexploitation, the global warming causes the sea level rising, which is a contradiction.
  • South African city of Cape Town’s severe water shortage made it the first city globally to face ‘Day Zero’ when government shuts down water connections for homes and business, in 2018. (TOI, 15/02/2018)
  • Water pollution caused 1.8 million deaths in 2015. Every year unsafe water sickens 1 billion people around the world.

Water and the Business World

Providing pure water, preventing water pollution and provision for rain water harvesting etc. are CSR events which are totally different from the major business function.  “But a 2019 study by WWF India has recorded how water related risks can limit production, disrupt supply chains and result in asset write downs, create conflict with other water users and harm Corporate reputations” (TOI, 20/06/2019).

The above WWF study found that 39 percent of Indian Banking sector is exposed to “ high levels of  operational risk – scarcity and pollution in the main. The extension of loans to reckless business practices ranging from dams to factories resulted in the piling up of liabilities”. There are ‘water risk business ventures’ according to World Resources Institute study. It found that “water scarcity caused 14 out of India’s 20 largest Thermal utilities to shut down at least once between 2013 and 2016, costing those companies $ 1.4 billion”.

“Water problems could push the non-performing assets of banks higher as many lenders have loan exposure in sectors where there are risks to water resources”, says the report. The water risks could pose further ‘liquidity constraints, on the strained balance sheet of banks. The non-profit Customer Data Platform in 2014 found that 53 percent of companies reported ‘significant financial impacts from water – an increase of 40 percent over 2011’.

India is a highly water sensitive country where 600 million people are facing acute water stress. They have no access to pure water and what is supplied is polluted also. 70 percent households receive contaminated water. Water stress is marked not only by verbal altercations but also even armed conflicts. Discharging untreated effluents to the actual water sources have resulted in the closure of many industries.

The report has cited 21 examples in India where “companies are facing consequences of not adapting water –positive measures in their business operations”. Either popular protests or NGO activism plus Public Interest Litigation along with court rulings have resulted in the abandon of assets by the force of water scarcity and pollution.

Water is not the only natural resource that is putting pressure on companies. Air pollution, soil degradation, deforestation, acid rains and toxic wastes also put pressure on companies to become more careful in protecting environment while promoting business.

All these trends indicate one important aspect of practical solution. This is to increase the mandatory 2 percent of Profit Before Tax (PBT) to at least 5 percent of PBT. Then only the environmental and social responsibility of modern companies could be tied tightly to the stone pillars of profit.

India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: Dr. T V MuralivallabhanThe ‘Blue Gold’Water and the Business World

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Dr. Priti Adani
Articles

Opportunity, Skill and Confidence: When These Three Come Together, Women Can Achieve Anything

3 days ago
Pavan Kaushik with Rural Women Entrepreneurs.
Articles

Why Empowering Rural Women Entrepreneurs is Key to India’s Future

3 days ago
Pritika Chand Head – Corporate Social Responsibility Jindal Stainless
Articles

Women’s Livelihood Participation Can Transform Local Economies

3 days ago
Gurmit Singh Arora, National President, Indian Plumbing Association.
Articles

Net-Zero Buildings Are Not Green Without Water Sustainability at the Core

1 week ago
Ashish Goyal, Author of Guardian of Dharma Series.
Articles

The Role of Storytelling in Preserving Cultural Identity

2 weeks ago
CSR at a Crossroads: Building Strong Systems for Lasting National Impact
Articles

CSR at a Crossroads: Building Strong Systems for Lasting National Impact

2 weeks ago
Load More
India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT

LATEST NEWS

Amethyst Wellness: Where Luxury Ayurveda Meets Scientific Well-Being in Surat & Ahmedabad

CREDAI Surat hosts 12th Cricket Tournament 2026; Arambh Developers lift the championship title

CSR: Narayan Seva Organises 45th Divyang Mass Wedding in Udaipur

Devansh Singh: The 21-Year-Old Entrepreneur from Prayagraj Building ElixoMedia and Redefining Performance Marketing

Himanshu Kaushal and H&G PhD Solutions: Building Ethical Research Support for PhD Scholars in India

CSR: Hyundai Motor India Foundation Strengthens Rural Education with ₹5.22 Cr Center of Excellence in Kancheepuram

Economy India Largest Media on Indian Economy and Business
ADVERTISEMENT
Ad 1 Ad 2 Ad 3
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT

TOP NEWS

IBM Establishes Infrastructure Innovation Center in India to Power AI

Women Lead the Way in Emergency Care at Bharati Hospital in Pune

CSR: Maruti Suzuki Drives Menstrual, Anaemia Health Programs

ThoughtFocus Launches Kochi Centre to Drive Global AI and Engineering Growth

MMCF अवॉर्ड्स 2026: समाजसेवा और सांस्कृतिक विरासत को समर्पित एक प्रतिष्ठित सम्मान

R.C. Reddy IAS Study Circle Produces Over 60 Successful Candidates in UPSC 2025

Load More
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT

Interviews

Prachi Kaushik, Founder and Director of Vyomini Social Enterprise
Interviews

Menstrual Hygiene Awareness Must Go Beyond Pad Distribution: Prachi Kaushik, Vyomini Social Enterprise

by India CSR
March 8, 2026

Prachi Kaushik on menstrual health awareness and empowering women through Vyomini initiatives.

Read moreDetails
Prerrit Mansingh, Secretary, Aayom Welfare Society

Scaling Compassion into Structured Social Change: An Interview with Prerrit Mansingh

February 28, 2026
Sheena Kapoor, Head – Marketing, Corporate Communication & CSR at ICICI Lombard

ICICI Lombard at 25: Sheena Kapoor on Promise-Led CSR and Lasting Impact

February 28, 2026
Arun Jain, Founder and CMD of Intellect and Founder of Mission Samriddhi

Design Thinking for Rural India: Arun Jain’s Civilisation Economics Model

February 28, 2026
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2025
  • India CSR Leadership Summit
  • India Responsible Education & AI Summit 2026
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.