Integrating Corporate Social Responsibility Into Business
Date of Workshop: December 2-3, 2010 (It held)
Venue: Vishwa Yuvak Kendra, Opp Police Station, Chanakyapuri, New Delhi
Companies increasingly need to co-ordinate their CSR activities and demonstrate their commitment to CSR. Effective CSR depends on being seen as important throughout an organisation. Delivery, not rhetoric, is the key to stakeholders developing trust in an organisation.
HR has a key role in making CSR work. CSR needs to be embedded in an organisation’s culture to make a change to actions and attitudes and the support of the top team is critical to success. HR is responsible for the key systems and processes underpinning effective delivery. Through HR, CSR can be given credibility and aligned with how business run.
Who Should Attend
This is a programme for , CSR Managers, HR officials, NGOs, students, consultants and anyone interested in raising their awareness and knowledge about CSR.
1. Integrating Corporate Social Responsibility Into Business Processes
In most companies, there is a serious mismatch between the business and CSR strategies and functions. This results minimal benefit to the beneficiaries and the business or, even worse, can damage the company’s reputation. Companies that follow this approach do not reap the full benefits of their CSR initiatives
Speaker: Vikas Goswami, Lead CSR Microsoft India
2. Strategic Opportunities for Human Resources Development in Upscaling Corporate Responsibility
Drawing on HR experience in handling employee relationships; Ensuring effective implementation of Corporate policies; helping to identify and monitor the practical application of corporate culture and values through out the organisation; influencing management attitudes; Corporate Governance
Speaker: Ashok Anand, Former Director, HR Oil India
3. Engaging Employees in Corporate Social Responsibility Through Volunteering
Companies that offer corporate volunteering programmes hope to increase morale and productivity of their employees. Many hope to secure new customers and strengthen the positive view of their brand.
4. Reporting Corporate Social Responsibility Using the Global Reporting Initiative
Business cannot hope to enjoy concrete benefits from CSR unless they intelligently communicate about the initiatives to relevant stakeholders
Speaker: Dr Aditi Haldar, Director, GRI Focal Point India
5. The stakeholder approach and CSR The legitimacy of the corporation depends not only on its success in wealth creation but also on its ability to meet the expectations of diverse constituents who are its stakeholders. The corporation must be seen as an institution engaged in mobilizing resources to create wealth and benefits for all its stakeholders.
Speaker: Sagarika Bose, Vice President, Programmes NASSCOM Foundation
6. Engaging NGOs / Partnership
Organising change through NGO-Business partnership Engaging NGOs and forming sustainable productive partnerships. Conflict and mutual benefit
Speaker: Harsh Jaitli, Chief Executive Officer, Voluntary Action Network, India
7. Creating Sustainable Livelihoods for Tribal Communities
Speaker: Davy Manavalam, Executive Director, Action for Food Production and former Secretary, Human Resources, Government Of India
8. Expanding Skills and Advancing Carrers through Social Intrapreneurship Social Intrapreneurs or corporate changemakers, who initiate social and environmental projects to bring their ideals to work and create value for their companies, can exist in nearly every organization
Speaker : Suresh Kr Pramar,. Executive Director, Centre For Training & Research in Responsible Business
Best Practices Case Studies
Certificate of Participation will be issued to all participants
Faculty: The programme has been designed by experienced CSR and HR practitioners working with well known national and transnational corporates in India
The Organisers: The Centre for Education, Research & Training in Responsible Business is part of the Global Gandhian Trusteeship & Corporate Responsibility Foundation
CTRiRB&SI workshops cover various perspectives of CSR. The Centre has organized similar workshops in different cities of the country and has gradually received wide popularity among CSR Practitioners. More than 250 professionals, from business, civil society and students have attended the workshops, which have been successfully hosted in New Delhi (thrice), Hyderabad (twice), Chennai, Bangalore, Nagpur and Bhubaneswar. These workshops enable participants to acquire the skills and competencies required to become qualified CSR practitioners. Through specialized, detailed, and focused training, they provide participants the tools and practical framework to improve CSR decision making, manage risks, measure performance, and to create and leverage partnerships. The workshops allows participants to learn from the experiences and approaches of their peers working in the field, while also taking direction from CTRiRB&SI speakers.
FEE: Corporates, Public Sector Units, Corporate sponsored Foundations, Funding organizations: Rs.10,000 per participant SMEs, NGOs, Social Entrepreneurs, academic staff: Rs 5,000 per participant. Students: Post Graduate & IIT Rs.2,500 This is a non-residential programme. Fee includes kit, lunch, tea and snacks. Registration fee is non-refundable. Nominees can be changed
For more details contact: Suresh Kr Pramar Executive Director, Centre for Training & Research in Responsible Business.
Past Participants: Corporates which have participated in earlier workshops include: Airports Authority of India, ONGC; SAIL; IOCL; NMDC; HPCL; Mishra Dhatu Nigam; Rashtriya Ispat Nigam; NTC; BHEL; Bhilai Steel; Oil India; NTPC; SCCLimited; Power Grid Corporation; Jindal Stainless; Jindal South West; Jindal Power and Steel Limited; Calcom Cements; Essar Steel; Nice Foundation; Indian Metal and Ferro Alloy; Hindalco; Abacus Holdings; GMR Foundation; Bharat Coking Coal; Western Coalfields; Abhijeet Group, Reliance Power, PowerGrid Corporation of India, Lafarge Cements; Ultra Tech Cement; India Cements; Suzlon Foundation; Shree Cement; Jubilant Organosys; Reliance Communications; Reliance Industries; Bharatiya Barod Udyog; Vidharba Industries Power; Xansa; CSC; Apcoworldwide; Bosch; College Sports Management; AVEVA T&D India; CISCO Systems; BILT; Brac University, Bangla Desh; ARM Technologies; TCI Foundation; IFC International; Ministry of Coal; Directorate of Industries, Chhattisgarh; Jaipur Rugs; DQ Entertainment International; VIT University,Vellore; Reliance Energy; etc.
NGO participants came from PVR Nest; SXB Surakha; Sightsavers; Skillshare International; AFPRO; Satyam Foundation; Byrraju Foundation; Alpha Foundation; Dr Reddy’s Foundation; Population Services International; CSIM; Dream A Dream; The Leprosy Mission; Swasti; Murry Culshaw Consulting; CleanStar; Aga Khan Foundation; Avert Society; Bhoruka Charitable Trust; NEEDS; Leprosy Mission Trust; Antodaya; Utkal Seva Samaj; Youth Council for Development Alternatives; Cross Boundary Leaders, UK; etc.
Feedback From Participants
Good workshop, presentations were excellent
Got to know different views, good work done by companies
Good interactive sessions. Quite an eye opener. Got to meet good people
It was interesting to witness knowledge being converted into CSR working models
Informative and confidence building, Sessions were highly informative and interactive
This was a very good information workshop. We should think of arranging such workshops at anyone corporate site to learn more.
I have learned a lot at this workshop from this training. It was a good training and learning experience
Experience was overwhelming. Informative, interactive and helped us to do a reality check and identify areas where we can strengthen and sustain our CSR activities
Got to know more about CSR. Was enthused about social responsibilities. Got to learn more ways to help others
Main learning was the various initiatives taken by some big Corporations. Learnt about the kind of people representing organizations and their perspectives
A good opportunity to listen to the experience of what corporates think about their social responsibilities and how they try to achieve something. Also to listen to the stakeholders
Relevant, interesting, good amalgam of activities, issues representatives of various fields
