• India CSR Awards 2025
  • Guest Posts
Wednesday, July 16, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

Sustainability: Moving towards Water Use Efficiency

India CSR by India CSR
July 3, 2020
in Articles, Prime
Reading Time: 5 mins read
India CSR
Share Share Share Share

Various studies on water have been claiming that both surface and ground water sources have been fast declining and the demand for water is expected to increase by 20% in the next decade. As the agriculture sector is often blamed to use the most amount of water, effective ways to improve agricultural production with judicious use of irrigated water is underway. Studies have demonstrated that efficient use of irrigated water by 2025 can help in meeting the 50% increase in demand for water (Seckler et al 1998).

Thus moving towards irrigated farmlands is the need for water use efficiency. More that 85% of water is used by the agriculture sector and it has been reported that this water efficiency in this sector is relatively poor.

As per, Bhalage2, P., et al., 2015, in India, the average water use efficiency of Irrigation Projects is assessed to be only 30-35%. Out of approximately 160 million hectare of cultivable land in the country, only approximately 65 million hectare (41%) is currently covered under irrigation. The current area under micro irrigation is only 8.6 million Ha compared to the potential of 69.5 million Ha.

Of the 8.6 million hectare, 4.7 million hectare is under sprinkler irrigation (54.64%), while 3.9 million hectare is under drip irrigation (45.4%). Irrigation plays a critical role in enhancing yields, cropping intensity, and productivity of crops for which the agriculture water demand could be managed. However while this directly benefits farmers, it also increases the duration of employment and wages of labourers, essential in alleviating poverty (Narayanamoorthy and Despande 2003)1.

Micro irrigation methods is known for very high irrigated water use efficiency (70%- 90%). It is a rational method of irrigation where in the required amount of water and nutrients are given to the root zone of the plant. It saves significant amount of water and also leads to an increase in crop production. At present flood irrigation is the most prevalent form, which has low efficiency. The systems enables regulated supply of water at a required quantity and at required interval using pipe network, emitters and nozzles. Two main micro irrigation systems are Drip and Sprinkler irrigation.

Limitations in adapting Micro irrigation techniques:

In spite of several advantages, the transformation to micro irrigation practices is limited to some pockets across India. Based on primary information collected as part of the project performance monitoring in operational villages of Gujarat, Ambuja Cement Foundation has listed the main factors responsible for low adaptation.

  • The perception that the decline of water availability is a critical situation had been attained; hence its conservation is not viewed as a high priority
  • Winding and laying of lateral pipes is considered too much of an effort.
  • Land plots are too fragmented for installation of micro irrigation.
  • Fear of damage to micro irrigation systems or equipment by wild animals.
  • Non-adopters (mostly among the marginal, small and medium land categories) within project villages too considered that the capital investment to get the system installed was high.
  • They also mention that more effort is needed to adjust the distance between the pipes to tackle incidence of pests due to change in the moisture content of the soil.
  • Farmers with large families also think that MI Micro Irrigation is unnecessary. According to them only farmers who need to cut down on labour require it, farmers with large families use their family members for labour purposes.
  • The main reason for them to not have installed the systems is affordability, even with the available subsidy. They do not want to take loans because the returns they get from farming are quite less and they have no way to repay the loan if the crop fails.

How do we change focus

The priorities of the farmers are very different from organizations like us who promote micro irrigation systems. Farmers want more crop per unit of water and implementing agency are advocates that these systems will save water. Therefore, key factors like helping adaption of micro irrigation systems  and creating awareness about technology and its real benefit like increase yield and quality of product, require minimum skill to operate or control functions of the system, post installation services, availability of parts in local areas and return on investment.

Ambuja Cement Foundation has focussed to address these issues in the field and facilitated farmers to get subsidy from government schemes and also linking with financial institutions. Farmers producer organisation is created to link all farmers in the supply chain. Impact assessment  conducted found that the recurring reason for installing these systems in farm lands was to save water (32%).

This reason was followed by expecting higher yields and close to no requirement to monitor water supply at odd hours. 13% of the farmers thought adoption of micro irrigation systems would lead to savings on labour. 7% of the farmers attributed it to increase in efficiency in usage of fertilisers followed by reduction in growth of weed and faster growth of crops and higher yields. The similar finding is reported in the economic survey that micro-irrigation is a proven technology which has gained immense popularity amongst farmers.

  • Farmers have been able to save irrigation water from 20% to 48%;
  •  Energy saving from 10% to 17%
  • Saving of labour cost from 30% to 40%
  • Saving of fertilizers from 11% to 19%
  • Increase in crop production from 20% to 38%

Micro irrigation has a potential to solve water scarcity in the country and increased food production. However it only needs a proactive approach to reach farmers and build their capacity to maximise their returns on investment. At Ambuja Cement Foundation, we discuss, promote and subsidise micro-irrigation techniques to farmers to help them use water more efficiently. Today working with over 2 lakh farmers from 2903 villages we raise awareness in the communities and empower local institutions to manage water and ensure optimum efficiency.

Reference:

  1. Narayanamoorthy, A. (2003). “Averting Water Crisis by Drip Method of Irrigation: A  Study of Two WaterIntensive Crops”. Indian Journal of Agricultural Economics. Vol.  58 (3): 427- 437.
  2. Bhalage1, P., et al., 2015, Case studies of Innovative Irrigation Management Techniques, online https://doi.org/10.1016/j.aqpro.2015.02.152, also available online sciencedirect.com
  3. Nity Ayog 2017, Draft concept note on public private partnership in integrated micro irrigation in India.
  4. Final Report on Assessment water foot prints of India’s long term energy scenario, Niti Agyog, GoI, study conducted by TERI New Delhi
  5. https://economictimes.indiatimes.com/news/economy/agriculture/push-for-micro-irrigation-says-economic survey/articleshow/73800221.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
IndiaCSR Whatsapp Channel
Tags: Water SustainabilityWater Use Efficiency

India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

human
Articles

Why You Shouldn’t Share Images of the Deceased

14 hours ago
Green Buildings
Articles

When Cities Grow Green by Design: Can Manicured Nature Replace the Wild?

3 weeks ago
Sustainability
Articles

Sustainability Is No Longer the Pitch, It’s the Project

2 months ago
Corporate Social Responsibility
Articles

Practices That Power CSR Talent and Governance in India

2 months ago
water harvesting in rural India
Articles

From Scarcity to Sustainability: How Water Harvesting is Transforming Rural Communities

2 months ago
Top Drivers for Sustainability and Responsibility in 2023
Articles

Three Responsibilities Foreign Investors Must Embrace in India: A New Era of Accountability

3 months ago
Pavan Kaushik
Articles

A Strong Mind and Unwavering Decisions by Women Changed the Dynamics of Child Mortality and Maternal Mortality Ratio in India

3 months ago
Prioritize the Social Sector and Look at More Inclusive Development
Articles

2025 Should Prioritize the Social Sector and Look at More Inclusive Development

4 months ago
Digital Transformation
Articles

Harnessing Digital Transformation for Strengthening Internal Marketing and Organizational Synergy 

4 months ago
Load More
India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

Brands Don’t Fail in the Market – They Fail Inside First, says communication veteran Pavan Kaushik

CSR: Hinduja Foundation Empowers 8 Lakh Youth Across 15 States on World Youth Skills Day

कार्टूनिस्ट को हथकड़ी: अभिव्यक्ति की स्वतंत्रता पर पहरा ?

CSR: Infosys Springboard Aims to Generate 500,000 Jobs in India by 2030

Why You Shouldn’t Share Images of the Deceased

CSR: Mithibai Kshitij’25 Swachh Bharat Drive with Santacruz Police Station

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

President Murmu Appoints New Governors for Haryana, Goa & Ladakh

What Is The Fastest Way To Withdraw Money From Online Casino Sites?

MAHAGENCO to Invest Rs 7,463 Cr in Gare Palma Sector-2 Coal Mine Project in Chhattisgarh

3,296 Families from 14 Villages in Tamnar to Face the Pain of Displacement

तमनार को उड़ाकर 29,000 करोड़ रु. कमाएगी छत्तीसगढ़ सरकार

Mizoram CM Lalduhoma Meets PM Modi to Boost State Development

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.