MUMBAI (India CSR): SOIE, a prominent lingerie brand from Ginza Industries Ltd., has joined forces with Kavach – A Movement, the flagship charity initiative of Nurturing Minds Charitable Trust, to reaffirm its dedication to promoting menstrual hygiene. The collaboration will see the annual distribution of 3000 panties to underprivileged women and girls, aiming to enhance access to essential hygiene care products. This initiative underscores SOIE’s commitment to addressing menstrual hygiene needs and supporting the health and dignity of women and girls in underserved communities.
World Menstrual Day Initiative
In addition to its annual commitment, SOIE pledged to donate one panty for every purchase made on their website in May, especially during World Menstrual Day, regardless of the order value. This initiative will successfully lead to the donation of an additional 1,000 panties to Kavach – A Movement, on top of their annual donation of over 3,000 panties, over the next three months.
Distribution to Rural Areas
SOIE distributed 3000 panties to underprivileged women and girls in rural areas of Maharashtra with the help of Kavach’s network. The project kicked off last April and ran for a year, resulting in supporting and impacting over 3000 women by facilitating basic hygiene and menstrual care.
Breaking Down Stigmas
In collaboration with Kavach – A Movement, SOIE strives to increase the availability of menstrual hygiene products and provide menstrual education, fostering a supportive environment that breaks down stereotypes, superstitions, and stigma associated with menstrual care. This initiative is designed to empower women and girls by fostering behavioral changes and promoting greater awareness and understanding of personal hygiene.
Empowerment through Education
Kavach’s initiatives aim at the empowerment of underprivileged girls and women through education and skill development. By providing awareness and correct knowledge to other stakeholders, including parents, school teachers, and staff, Kavach creates a supportive environment for effective menstrual hygiene management and the elimination of menstrual health stigma.
SOIE’s Commitment to Community Impact
Amrit Sethia, Vice President of SOIE – Ginza Industries Ltd., expressed, “At SOIE, as a responsible brand and employer with a 70% women workforce, we believe in using our reach and platform to make a positive impact in the community. Our collaboration with Kavach is part of our commitment to empowering women and promoting menstrual hygiene. Together, we can break down barriers and create a more inclusive and supportive environment for all. SOIE and Kavach – A Movement are working together to make a tangible difference in the lives of women and girls across India. Hence, we will strive to increase our annual commitment with Kavach to 5000 panties by next year.”
(India CSR)
