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Home Corporate Social Responsibility

International Women’s Day 2024: Rolls-Royce Campaign Exposes Gender Bias in Underserved Education

The first video in the campaign is titled ‘Silent Dreams’, and highlights the contrast between children in privileged homes versus those from less privileged backgrounds, where societal bias forces them to suppress their dreams.

India CSR by India CSR
March 9, 2024
in Corporate Social Responsibility
Reading Time: 1 min read
Worlds Largest CSR_Media_IndiaCSR
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Rolls-Royce has launched a social awareness campaign for girl child education based on insights from its Unnati Wings4her programme.

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The first video in the campaign is titled ‘Silent Dreams’, and highlights the contrast between children in privileged homes versus those from less privileged backgrounds, where societal bias forces them to suppress their dreams.

This is based on insights from our Unnati ‘Wings4Her’ initiative where we work closely with girls in high school and provide parental counselling (amongst other support) to ensure families support their daughters’ aspirations. 

This was conceptualised, scripted and produced in-house with Rolls-Royce employees and their families enacting roles to being alive the social bias that deters thousands of girls from pursuing their dreams.

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Tags: Rolls-Royce

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