IndiaCSR News Network
BENGALURU: The Confederation of Indian Industry (CII) on Saturday launched Module II of the ‘Village Buddha’ programme, a model developed by specialist Professor Shoji Shiba to transform how the industry looks at CSR activities.
Module II was launched at Thattahalli village on the Attibele-Anekal road. Professor Shibha said, “Villages are currently undergoing a transformation and nearing a tipping point. They are no longer isolated as in the past and as a result, aspirations are on the rise.” He said that with a distinct lack of opportunities still present, the Village Buddha programme is aimed at educating corporates to better understand villages and ‘bring about a transformational approach to their CSR activities’.
The programme envisages the development of business models where companies will work with villagers and panchayats to identify projects centered around community needs like clean water or self-sufficiency in energy, education and other fields.
“Inclusive growth is required to reduce disparities and for this, engagement of businesses with society is imperative. I am confident that Village Buddha will lead to the holistic development of society,” said Nobuaki Yamamoto, Consul at the Japanese embassy in Bengaluru.
http://www.newindianexpress.com/cities/bengaluru/Programme-Launched-to-Educate-Corporates-on-CSR/2014/12/15/article2571957.ece
