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Home Corporate Social Responsibility

CSR: Pee Safe Empowers Women Athletes at 38th National Games with ‘Power Queens’ Initiative

Pee Safe’s ‘Power Queens’ initiative supports women athletes with essential menstrual hygiene products, ensuring confidence on and off the field.

India CSR by India CSR
February 14, 2025
in Corporate Social Responsibility
Reading Time: 3 mins read
CSR: Pee Safe Empowers Women Athletes at 38th National Games with ‘Power Queens’ Initiative
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NEW DELHI (India CSR): Pee Safe, India’s leading hygiene and wellness brand is proud to champion the cause of women’s hygiene and confidence at the 38th National Games as the official Hygiene & Wellbeing Partner. With the ‘Power Queens’ initiative, Pee Safe is breaking barriers and redefining what it means to compete with confidence on and off the field.

Providing Essential Hygiene Products to Young Athletes

Through this initiative, Pee Safe has provided game-changing essentials to young athletes ensuring they have access to sustainable and high-quality hygiene products. Each athlete received a specially curated ‘Power Queen’ bag filled with biodegradable sanitary pads, toilet seat sanitizers, intimate wipes and underarm roll-ons designed to keep them at their best, both mentally and physically.

Also Read | CSR: Zurich Kotak General Insurance and Dehradun Traffic Police Promote Road Safety Awareness

Coach Troy Douglas on Menstrual Hygiene in Sports

Troy Douglas, International Athlete and Head coach Inspire Institute of Sports, emphasized the significance of addressing menstrual hygiene in sports: “For me as a coach, it’s not just about hygiene but understanding the needs of young female athletes. When a young lady is on her period, we must work together to ensure she feels supported. I am honored to stand behind this initiative, and our coaching staff is committed to making sure our female athletes are cared for both mentally and physically.”

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Pee Safe Empowers Women Athletes at 38th National Games with ‘Power Queens’ Initiative1

Bharathi BL’s Appreciation for Pee Safe’s Initiative

Bharathi BL, International Athlete and Vice President of the Karnataka Athletic Association also shared her appreciation for Pee Safe’s initiative: “Being in the sports arena for a long time can be hectic and hygiene is a major concern. I have personally used Pee Safe’s products, and they have been a game-changer for me. Seeing Pee Safe actively supporting women in sports is truly inspiring. Their products help women of all ages stay confident, and I am also proud to be a Power Queen.”

Also Read | CSR: BOBCARD LIMITED Empowers Women Entrepreneurs with ‘Shakti Samriddhi’ Initiative

The initiative has received strong support from athletes, coaches and officials alike, reinforcing the importance of hygiene in high-performance sports.

Vikas Bagaria on Pee Safe’s Mission

Vikas Bagaria, Founder & CEO, Pee Safe stated “As a brand that stands for empowerment and well-being, we believe that menstrual hygiene should never be a barrier to success. Our mission is to ensure that every woman athlete competes with confidence, knowing that her health and hygiene are taken care of. Through our #MakeRedGreen initiative, we are making menstrual hygiene accessible and sustainable, setting new standards in sports and beyond as the 38th National Games continue to celebrate excellence in sports, Pee Safe is ensuring that sustainability and hygiene remain at the forefront. With biodegradable sanitary products and innovative hygiene solutions, the brand is making a lasting impact, proving that when women feel their best, they play their best.

(India CSR)


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Tags: CSR of Pee SafeWomen Athletes
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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