Defined by its unique culture of free-flowing ideas, transparency, diversity and positivity, vision and innovation, the company culture is truly unparalleled.
SAN DIEGO: InnoVision Marketing Group, a national marketing agency, has extended its partnership with two of its largest clients, Valley View Casino & Hotel and Palomar Health, with three-year and five-year contracts, respectively. The extended partnership with Valley View Casino & Hotel makes InnoVision the agency of record for 14 years, the company said.
Palomar Health, California’s largest healthcare district, has also signed on for another five years after bringing InnoVision Marketing Group in last year as their agency of record. The Palomar Health brand has grown dramatically, and the results have been so phenomenal that the healthcare district engaged in a five-year contract extension after being a client for one year.
InnoVision Marketing Group, which has trademarked the term, the Anti-Agency, differentiates itself by continuing to deliver sticky and strategic innovative marketing, impressive turnaround times without sacrificing quality, 24/7 client availability and a service philosophy modeled after the Ritz-Carlton, all under one roof headquartered in San Diego. Working with Valley View Casino & Hotel since its inception as agency of record, InnoVision has been responsible for all external marketing of the casino property for several years.
“We are thrilled to be extending our agreement together for many years to come,” says Bruce Howard, General Manager of Valley View Casino & Hotel. “InnoVision has continued to do an outstanding job as our exclusive partner for all of our marketing, advertising, media placement and communication. In addition, Ric and his team also do all of our creative and design work, website design and press releases. I and everyone on our team could not be more proud to be aligned with such a first-class company with such a diverse, sophisticated list of clients.”
This extended partnership with Palomar Health follows the incredibly successful year InnoVision Marketing Group has had disrupting the same old healthcare marketing strategies, taking an innovative approach to marketing for healthcare. The national agency has worked with Palomar Health over the last year as their internal and external marketing agency, immersing themselves in all areas of healthcare and technology, from inside the hospital walls to marketing in people’s homes and beyond.
Both clients are exclusive in their respective categories, healthcare in San Diego County and casinos within a 250-mile radius. Between the two organizations, they employ thousands of people in San Diego. The results have been incredible, with Palomar Health gaining more attention in the community with several offers for partnerships, more new patients, and cutting-edge campaigns that have been seen and recognized by thousands.
“One of the best decisions I have ever made was to hire InnoVision Marketing Group as my complete marketing and public relations team. So, extending our contract was a no brainer for me,” says Diane Hansen, President and CEO of Palomar Health. “They are an amazing team with unparalleled talent. I am so thrilled and looking forward to working with them for many years to come.”
InnoVision Marketing Group has structured its agency to work as an internal marketing department, acting as part of each company and brand they work with. They create lasting relationships with each and every client they choose to work with, which results in loyalty, trust and long-lasting partnerships for many years.
“The fact that these two powerhouses trust us to the degree they do speaks to the results we deliver and the Anti-Agency approach we take when we deliver them,” says Ric Militi, CEO/ Executive Creative Director of InnoVision Marketing Group. “Being able to extend our Agency of Record agreements with Valley View Casino & Hotel and Palomar Health for three and five years, respectively, is something that we will never take for granted. In fact, it motivates us to elevate the degree of performance on our part. It’s truly an honor to partner with each of them.”
InnoVision offers everything under the marketing umbrella in-house and tailors the pricing and scope of each client partnership based on what stage of growth the company is in. This includes brand strategy development, creative design, media buying, video production, website development, social media management, digital marketing, through its five divisions: film production, digital media, traditional media, public relations and Español.
Defined by its unique culture of free-flowing ideas, transparency, diversity and positivity, vision and innovation, the company culture is truly unparalleled. Representing brands in multiple categories, including airports, automotive, fast-casual dining, food & beverage, healthcare, soft drinks, casinos, retail, tribal government, economic development and nonprofit, the agency serves clients across the US.
