• India CSR Awards 2025
  • Guest Posts
Sunday, July 6, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home More

India Inc Takes CSR Route to Expand Business

India CSR by India CSR
in More
Reading Time: 3 mins read
4
VIEWS
Share Share Share Share

India CSRMUMBAI: Nineteen-year-old Purshottam Malvi from Tarana in Ujjain district of Madhya Pradesh recently landed a job as a sales representative (SR) in Navbharat Fertilizers with a monthly income of around Rs 9,000. The job has brought in a steady income for his six-member household, which includes his parents who work as labourers. And Malvi, who is doing his graduation from Jai Jawan College in Tarana, credits the job to a course instituted by Godrej Consumer Products (GCPL). The course in question, which Malvi completed earlier this year, provides certain skills in sales to enable rural youth to get employed as SRs – the demand for whom is only going up.

Since skilled workforce is in short supply and existing distributors have little patience to impart on-the-job training to newbies, GCPL rolled out ‘Project Vijay’ with the intent of absorbing a significant number of the trained youth for its own requirement. The rest are assured placement in other companies with an average monthly salary in the Rs 5,000-7,000 range. Over 4,500 students have already been trained, around 30-40% of whom have been placed across FMCG sales, agri-sales and sectors like security, hospitality and retail.

Although the programme is being offered free of cost, GCPL maintains a bench of about 90% who would be certified at the end of the course. “After getting certified, there is a dramatic change in the confidence levels of the individuals. It also creates a lot of positive ‘word of mouth’ about GCPL itself,” said Rahul Gama, VP (HR), GCPL, which is keen on setting up a future-ready sales organization.

From basic communication skills to customer interaction and personality development, students are taught how to deal with customers and the intricacies of making a sales call. The project has been rolled out in three states – Madhya Pradesh, Chhattisgarh and Orissa – and will be scaled up to 10-12 states by next year.

Godrej is not the only company keen on a corporate social responsibility (CSR) role with a clear business objective in mind. Others leveraging CSR for business benefits include Mahindra & Mahindra (M&M), Hindustan Unilever ( HUL), Marico and Procter & Gamble (P&G). M&M’s watershed project covering 32 villages in Damoh district, Madhya Pradesh, was set up with the primary goal of conserving water and soil. The dam covers about 10,000 hectares, 4,000 households and 20,000 people. M&M feels overall household income is expected to almost double as a result of the project.

So what’s in it for M&M, which will bear all the management and CSR-related costs of the project? “It is expected that farmers in the area will purchase tractors for cultivation and that farmers will adopt micro-irrigation for their fields. As the project involves high levels of construction activity, it is expected that local entrepreneurs will adopt construction equipment and work on projects locally. Local businessmen are expected to purchase commercial vehicles to cater to the needs of the area,” said Anirban Ghosh, VP, strategic planning and new business development, farm equipment sector, M&M.

A growing number of corporates are looking at CSR as a do-good practice that will eventually help improve sales. In its eighth year now, P&G ‘Shiksha’ is structured to directly link its core cause (providing access to education to underprivileged children) with the business. With a simple purchase, Shiksha empowers consumers to lead the social change. “Shiksha is resourced with a dedicated team and measured just as any other P&G brand. The initiative helps drive trial for all our brands. Our latest consumer study tells us that 51% of the consumers who are aware of Shiksha are influenced to purchase the P&G product that would help them contribute to the cause,” said a P&G spokesperson.

Similarly, Marico’s CSR initiative linked to Nihar Shanti Amla has proposed that every time a woman buys a Nihar bottle, 2% of the proceeds will be contributed to the cause of children’s education. The initiative will be fund 19 projects across Uttar Pradesh, Madhya Pradesh, Rajasthan and other regions, where each project will touch 25-30 villages within these geographies. “The initiative is expected to draw a lot of empathy among our target group, especially the Hindi heartland where average literacy level is slightly lower. The positive rub-off will not be restricted to the brand alone. It will also help in our rural expansion programme,” said Saugata Gupta, CEO (consumer products), Marico.

For those companies which started on the journey of marrying CSR with business objectives a decade ago, the results are visible. HUL’s Project Shakti, which started as a rural distribution initiative in a few pilot villages of Andhra Pradesh in 2000, today has 45,000 ‘Shakti Ammas’ across 15 states. It catalyses rural affluence even as it benefits business. Shakti, it is understood, contributes 15% to HUL’s rural sales today, which would be roughly about Rs 1,500 crore.

(Times of India)

IndiaCSR Whatsapp Channel

India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

India’s Veteran journalist Vinod Dua passes away
More

India’s Veteran journalist Vinod Dua passes away

4 years ago
373
India CSR
More

Republic or Democratic?

4 years ago
280
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

How can we conserve water amidst the Coronavirus crisis?

5 years ago
42
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

Toyota Kirloskar Motor temporarily halts production at its Plant in Bidadi, Karnataka

5 years ago
57
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

Govt. seeks public comments on Corporate Social Responsibility Policy (CSR) Amendment Rules, 2020

5 years ago
79
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

Govt to amend CSR rules under companies law, invites public comments

5 years ago
57
Dr. H. Chaturvedi on Stem Education in India at STEM – CSR Roundtable
Corporate Social Responsibility

MCA sanctions Prosecution in 366 cases given in violation of CSR Provisions

5 years ago
87
More

Schindler India launches an additional employee assistance program

5 years ago
32
More

NMDC Committed to fight COVID 19 for a safe and healthy India

5 years ago
12
Load More

Leave a Reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

Motilal Oswal Foundation Launches ₹100 Cr Rural Youth Empowerment in Rajasthan

Alyssa Carson: Aspiring to be on the First Human Mission to Mars – the Red Planet

Alyssa Carson: 10 Interesting Facts Every Girl Must Know

Alyssa Carson: The Blueberry Dreaming of Mars

Top Hacks to Save on Your Comprehensive Car Insurance Premium

TCS Surpassing $30 Billion Revenue & $20 Billion Brand Value, Driven by AI & Client-First Strategy

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

CSR: Jindal Foundation Rolls Out ‘Hospital on Wheels’ to Boost Rural Healthcare in Jharkhand

Bambrew Raises Rs 90 Cr to Drive Global Growth in Sustainable Materials

CIMP Hosts World Management Conference 2025 on the Theme of Business Resilience

Motilal Oswal Foundation Launches ₹100 Cr Rural Youth Empowerment in Rajasthan

Homeopathic Treatment of Hair Loss and Regrowth

Alyssa Carson: Aspiring to be on the First Human Mission to Mars – the Red Planet

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
142

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
218
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
102
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
56
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.