MUMBAI: Hindustan Unilever Limited (HUL), as part of their Swachh Aadat, Swachh Bharat initiative launched their new campaign to promote healthy hygiene habits among children. The campaign was launched by film actress Kajol Devgan.
One-third of India’s children fall ill repeatedly, and this can be easily prevented by adopting basic hygiene habits like washing hands with soap, drinking clean water and using a clean toilet.
The film puts a spotlight on the issue through a heart-breaking story of a group of kids who miss out on the simple joys of childhood due to repeated illness.
The campaign aims to create awareness about the three swachh aadats, #HaathMunhBum, and then follow it through with a strong appeal to the nation.