Fourth Edition of DigiPivot Program Now Accepting Applications

• Eligibility expanded to include new career entrants
• Industry partner Hindustan Unilever Limited to provide industry-specific insights, applications and mentorship

New Delhi: DigiPivot, an upskilling program by Google aimed at equipping women professionals with digital marketing capabilities, has opened applications for its fourth cohort comprising 200 participants. This year, the program is expanding its eligibility to entry-level women professionals, whilst continuing to invite applications from early- and mid-career women professionals with up to 18 years of experience, women on a career break with up to 8 years of experience, and women entrepreneurs.

Developed in association with Avtar and Indian School of Business, this free 22-week virtual skill development program is aimed at empowering current and future women leaders as they pivot their careers to digital.

Madhuri Duggirala, Vice President, gTech Customer Experience, Google said: “An equal world is an enabled world. We are delighted to continue our commitment towards building diverse and representative talent pools that reflect the communities in which we operate. I consider DigiPivot a powerful catalyst of change, and the impact the program has had on the careers of our 200 alumni is a testament to that. The program reflects Google’s values of building a more inclusive workforce by providing our cohorts with targeted, purpose-driven and meaningful support. While retaining our core focus of upskilling underrepresented groups in India, this edition of DigiPivot has been designed to support the journeys of as many early and mid-career professionals as we can.”

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Dr. Saundarya Rajesh, Founder-President of Avtar, added, “Staying relevant in this age of AI is far more crucial for women, who have traditionally held vulnerable jobs. Only with a powerful combination of a winning attitude and adept, incisive skills, can we aspire to recession-proof our careers. In its 4th edition this year, DigiPivot invites applications from women across career stages – early, mid and returning women. We welcome both professionals and business owners. DigiPivot is a force-multiplier – we observed our DP alumni rediscover their value, apply digital marketing skills brilliantly in their jobs, and lead with confidence and authority. Several made a powerful come-back into a valued workplace. Digital insights blended with the power of Intentional career Pathing, which Avtar has offered to over 50,000 women professionals, enables every participant in DigiPivot to reimagine their career in remarkable ways.”

Joining the program in 2022, Hindustan Unilever Limited will continue as DigiPivot’s Industry Partner, offering industry-specific insights, applications and mentorship to program participants.

Anuradha Razdan, Executive Director HR – HUL & CHRO Unilever South Asia said, “HUL is on a journey to upskill and equip young Indians with skills for the future. As part of building the digital ecosystem, we are delighted with our continued collaboration with the DigiPivot program to upskill and inspire women in the space of technology and digital marketing. It’s our absolute pleasure to mentor these professionals by providing them an opportunity to be a part of the journey of the country’s most loved brands. With this, we hope to inspire more corporates in the country to do the same.”